# Brandon Mendelson, President of Earth's Temporary Solution (INTERVIEW) By Marissa Brassfield | Published 2009-07-13 | Updated 2009-08-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/brandon-mendelson-interview References: [soapboxincluded](http://www.soapboxincluded.com/) & [greatwalloftwitter](http://www.greatwalloftwitter.com/) With over 827,600 followers, Brandon Mendelson is the most popular [Twitter](https://www.trendhunter.com/trends/founder-mode-checker) user that isn’t a celebrity, media outlet or brand. As President of Earth’s Temporary Solution, Brandon Mendelson leads the charge on [social funding projects](https://www.trendhunter.com/trends/community-to-the-people) like #AMHF (A Million High Fives), which inspires volunteers worldwide to collect items for charities and local shelters. Brandon Mendelson’s success with Earth’s Temporary Solution and A Million High Fives has led to his latest project, the [Great Wall of Twitter](http://www.greatwalloftwitter.com/), which is set to create a giant wall of social networking cards and help fund A Million High Fives (see video below the interview). We caught up with Brandon Mendelson today via Twitter. **5 Questions with Brandon Mendelson** **1. How do you stay on the cutting edge?** I read everything I can. **2. How do you reset yourself to become creative? Do you have any rituals?** I (99% of the time) don’t do any work Friday-Saturday-Sunday except for when we’re in production for a project like [#AMHF](http://www.soapboxincluded.com/a-million-high-fives/). **3. That’s a great strategy. Have you ever thrown away an existing idea to force yourself to find something new? If so, when?** All the time. We have gone through at least five different crowdfunding ideas before settling on the “[Great Wall Of Twitter](http://www.greatwalloftwitter.com/).” **4. We love #AMHF. How did you get involved/started, and what motivates you to continue?** Very long answer to that first one. The Twitter version: We’re passionate about helping people. **5. Understood completely! What is the key to innovation?** Never stop learning. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 7% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Interviews](https://www.trendhunter.com/interviews) ## Key Themes ### What's Driving This Trend - **Social Funding Projects:** The success of Earth's Temporary Solution and A Million High Fives show the potential for social funding projects to engage volunteers and raise funds for charities. - **Crowdfunding Ideas:** The Great Wall Of Twitter is an example of how crowdfunding ideas can go through multiple iterations before settling on a final product. - **Continuous Learning:** According to Brandon Mendelson, the key to innovation is to never stop learning. ### Who This Affects Most - **Charity:** Social funding projects like A Million High Fives have the potential to disrupt traditional fundraising methods and engage a wider audience in charitable giving. - **Crowdfunding:** The Great Wall Of Twitter is an example of how crowdfunding platforms can be used for unique and creative projects, beyond the typical product or business funding campaigns. - **Education:** The emphasis on continuous learning as a key to innovation highlights the potential for industries, especially those in the technology sector, to prioritize ongoing education and training for employees. ## Related on Trend Hunter - [Social Gratitude Platforms](https://www.trendhunter.com/trends/take-the-win.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Creator-Friendly Initiatives](https://www.trendhunter.com/trends/creatorcentric-billboard.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Collectible Social Communities](https://www.trendhunter.com/trends/mantel.md) - [Role Insight Tools](https://www.trendhunter.com/trends/founder-mode-checker.md) - [Entrepreneur Brand-Building Tools](https://www.trendhunter.com/trends/indielogs.md)