# Female-Focused Tennis Capsules FILA Taps Brandon Maxwell for its Women's Tennis Apparel Collection By Kanesa D | Published 2022-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brandon-maxwell References: [hypebae](https://hypebae.com/2022/8/brandon-maxwell-fila-collaboration-release-info-tennis-dress-skirts-tracksuits) & [fila](https://www.fila.com/) [FILA](https://www.trendhunter.com/trends/casa-fila) has partnered with [Brandon Maxwell](https://www.trendhunter.com/trends/merit-x-brandon-maxwell) as a guest designer to deliver a new women’s [tennis apparel collection](https://www.trendhunter.com/trends/courtside-collection). The collection arrives just in time for the US Open, which takes place from August 23 to Sep 12, 2022, and fuses athletic wear with Maxwell’s distinct American style. The collection is comprised of multiple tennis silhouettes, including a pleated racer back dress, baby pink cami, mini-skirts, and tracksuits. Standout pieces include a selection of asymmetrical skirts dipped in fuschia and red color blocking, while a tracksuit with contrasting pink and green stripes is sure to be an attention-grabber on the court. “Having the opportunity to work with FILA on a tennis collection has been such a thrill. Not only is tennis one of my favorite sports but I’ve always loved seeing what the athletes wear on the court. Creating this collection allowed me to infuse that fashion perspective into these very classic silhouettes. I’m ecstatic about the results,” Maxwell shares in a press release. The FILA x Brandon Maxwell collection is now available on the FILA, Brandon Maxwell, and Bandier websites. Image Credit: FILA ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 66% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Female Tennis Apparel:** FILA's partnership with Brandon Maxwell and the success of the collection suggests a growing interest in fashion-forward and functional female tennis apparel. - **Sports-fashion Collaboration:** There is an opportunity for other sports brands to collaborate with fashion designers to create unique and stylish sportswear collections that cater to consumers' fashion-consciousness and need for comfort. - **Tennis-inspired Fashion:** The popularity of the FILA x Brandon Maxwell collection indicates a rising trend of tennis-inspired fashion, where designers can create functional yet fashionable pieces suitable for both on and off the court. ### Who This Affects Most - **Sporting Goods Industry:** The success of the FILA x Brandon Maxwell collection suggests that there is a demand for fashion-forward and functional sportswear, presenting an opportunity for companies to innovate in their product lines. - **Fashion Industry:** The collaboration between FILA and Brandon Maxwell showcases the potential for the sports and fashion industries to collaborate and create unique collections that cater to fashion-conscious consumers. - **Athletic Apparel Industry:** The popularity of the FILA x Brandon Maxwell collection highlights an opportunity for athletic apparel companies to create collections that combine both style and functionality, providing consumers with fashion-forward activewear options. ## Related on Trend Hunter - [Performance-Driven Tennis Lines](https://www.trendhunter.com/trends/feel-the-heat1.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md) - [Collaborative Stylish Tennis Collections](https://www.trendhunter.com/trends/quiet-please-collection.md) - [Luxury Tennis-Inspired Capsules](https://www.trendhunter.com/trends/kinn-studio-x-sunset-tennis.md) - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Sporty Aperitivo Apparel](https://www.trendhunter.com/trends/tennisinspired-capsule.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md)