# Temperature-Telling Mugs The Brando Coffee Mug Displays Your Beverage's Temperature By Thomas Wade-West | Published 2013-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brando-coffee-mug References: [fancy](http://fancy.com/things/451965804888458477/Temperature-Display-Mug) & [blogs.shawconnect](http://blogs.shawconnect.ca/tech/a-travel-mug-that-displays-your-coffees-temperature/) Nothing is worse than [cold coffee](https://www.trendhunter.com/trends/allcom-smart-tumbler), and with the Brando Coffee Mug, you will never have to worry about that again. This simplistic coffee thermos displays the temperature of its contents, ensuring you're drinking piping-hot coffee and ice-cold beer. The [insulated travel mug](https://www.trendhunter.com/trends/alessi-buri-tumbler) features an all-white glossy exterior and LCD screen to visually display the temperature indicated by the built-in thermometer inside. There is also a cute little heart above the temperature that glows red (hot - 65+ degrees celsius), orange (medium - 35-65 degrees celsius), or blue (cold - below 35 degrees celsius), as an additional visual display that is activated by touch. The mug is battery-powered via two AA batteries. Avoid shock by always knowing the [temperature of your beverages](https://www.trendhunter.com/trends/soundsip) prior to consumption. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Temperature-displaying Mugs:** Opportunity for disruptive innovation in the drinkware industry by incorporating temperature sensors and displays into mugs and cups. - **Smart Drinkware:** Opportunity for disruptive innovation by integrating smart technology into drinkware products, such as temperature monitoring and notifications. - **Interactive Beverage Accessories:** Opportunity for disruptive innovation in the beverage industry through the development of interactive accessories that provide real-time information about drink temperature. ### Who This Affects Most - **Drinkware:** Opportunity for disruptive innovation in the drinkware industry by incorporating temperature sensors and displays into mugs and cups. - **Consumer Electronics:** Opportunity for disruptive innovation in the consumer electronics industry by creating smart drinkware products that can monitor and display temperature. - **Hospitality:** Opportunity for disruptive innovation in the hospitality industry by offering customers interactive beverage accessories that enhance their drinking experience and provide temperature information. ## Related on Trend Hunter - [Temperature-Regulating Coffee Mugs](https://www.trendhunter.com/trends/cauldryn-coffee-pro.md) - [Connected Temperature-Controlled Mugs](https://www.trendhunter.com/trends/cera-m14-mug.md) - [Sensor-Packed Smart Mugs](https://www.trendhunter.com/trends/nextmug.md) - [App-Controlled Coffee Mugs](https://www.trendhunter.com/trends/greatic.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [AI-Enhanced Smart Mugs](https://www.trendhunter.com/trends/pixelmug.md) - [Temperature Control Smart Mugs](https://www.trendhunter.com/trends/temperature-control-smart-mug.md) - [Magnetic Battery Heated Mugs](https://www.trendhunter.com/trends/smart-coffee-mug.md) - [App-Connected Heated Mugs](https://www.trendhunter.com/trends/cera-smart-mug-2.md)