# Eccentric Audio Recording Devices The BrandNewNoise 'Loopy Lou' Looks Straight Out of the Past By Michael Hemsworth | Published 2020-02-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/brandnewnoise-loopy-lou References: [yankodesign](https://www.yankodesign.com/2020/02/25/this-collectible-retro-voice-recorder-has-been-handcrafted-from-sustainable-wood/) & [brandnewnoise](https://www.brandnewnoise.com/products/loopy-lou) The BrandNewNoise 'Loopy Lou' voice recorder is an eccentrically designed device that brings back the experience of recording short audio messages for sharing or simply for play. The device works by allowing users to [record audio](https://www.trendhunter.com/trends/ai-voice-recorder) by holding down the red recording button before pressing the play button afterwards to hear the 30-second clip that they captured. The pitch control knob below the buttons allows users to play with the playback and transform it from simple to obscure for a bit of playful augmentation. The BrandNewNoise 'Loopy Lou' voice recorder is [crafted from wood](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic) and harkens back to yesteryear to provide users with an interactive experience that will call to mind simpler times. The device is handcrafted from sustainable wood in Brooklyn, New York. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Retro Audio Devices:** The resurgence of retro audio devices presents an opportunity to create innovative products that combine nostalgia with modern functionality. - **Interactive Voice Recording:** Developing voice recording devices that offer unique interactive features can create engaging user experiences and set new trends in the audio industry. - **Eco-friendly Audio Gadgets:** Designing audio devices using sustainable materials like wood promotes eco-consciousness and appeals to environmentally conscious consumers. ### Who This Affects Most - **Consumer Electronics:** The consumer electronics industry can capitalize on the trend of retro audio devices by creating innovative, nostalgia-driven products. - **Audio Equipment Manufacturing:** Manufacturers in the audio equipment industry have an opportunity to develop interactive voice recording devices with unique features that appeal to consumers. - **Eco-friendly Products:** The audio industry can contribute to the eco-friendly products market by producing sustainable audio gadgets that align with consumers' environmental values. ## Related on Trend Hunter - [Hyper-Modern Audio Recorders](https://www.trendhunter.com/trends/teenage-engineering-tp7.md) - [Wooden Multitrack Recorders](https://www.trendhunter.com/trends/5-moons.md) - [Record-Making Music Kits](https://www.trendhunter.com/trends/po80-record-factory-kit.md) - [Computational Audio Recording Devices](https://www.trendhunter.com/trends/audio-recorder-concept.md) - [Nostalgic Colorful Casette Players](https://www.trendhunter.com/trends/we001-edith.md) - [Nostalgic Compact Clear Cassettes](https://www.trendhunter.com/trends/cp81.md) - [Modernized Boomboxes](https://www.trendhunter.com/trends/we-are-rewind.md) - [AI-Powered Voice Recorders](https://www.trendhunter.com/trends/voice-recorder.md) - [AI-Enhanced Voice Recorders](https://www.trendhunter.com/trends/plaud-note.md)