# Perma-Pop-Up Shops 'BrandNew Stores' Creates Fixed Spaces for Temporary Retail By Katherinev123 | Published 2009-10-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/brandnew-stores References: [springwise](http://springwise.com/marketing_advertising/brandnewstores/) & [brandnewstores](http://www.brandnewstores.com/) The whole concept of a [pop-up shop](https://www.trendhunter.com/trends/winter-wonderland-popup) is that it’s temporary and fleeting, which is why I thought it odd that a company called BrandNew Stores would be offering a permanent location for pop-ups. Investigating further, however, it all makes sense. BrandNew Stores aims to create a network of fixed environments for temporary pop-up stores so that brands can benefit from a [regular retail environment](https://www.trendhunter.com/trends/the-brick-spot)—“experience marketing,” SpringWise.com calls it. The space provided by BrandNew Stores will allow brands to present themselves in a normal retail environment for a short period of time. The brand can use it however they want: to present and sell products, or create customer awareness through promotions and campaigns. According to SpringWise.com, BrandNew Stores’ will be equipped with video screens, [interactive floor projectors](https://www.trendhunter.com/trends/benemart-concept) and other elements that make it easy for brands to present themselves. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Shop Revolution:** Opportunity for brands to create temporary retail spaces in fixed environments. - **Experience Marketing:** Utilizing regular retail environments for short-term brand experiences. - **Interactive Retail Environments:** Equipping temporary pop-up shops with advanced technology for immersive customer experiences. ### Where This Applies - **Retail:** Traditional retailers can explore the concept of pop-up shops as a way to attract customers and create unique shopping experiences. - **Marketing:** Marketing agencies can offer services to brands looking to leverage temporary retail spaces for experiential marketing initiatives. - **Technology:** Companies specializing in interactive displays and experiential technology can provide solutions for equipping pop-up shops with engaging customer experiences. ## Related on Trend Hunter - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [Pop-Up Event Companies](https://www.trendhunter.com/trends/steel-space-concepts.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Temporary Design Pop-Ups](https://www.trendhunter.com/trends/historic-hotel-dangleterre.md)