# Brand-Identifying Card Decks The Brand Deck is a Simplistic Branding Tool and Kickstarter Project By Alyson Wyers | Published 2015-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/branding-tool References: [designtaxi](http://designtaxi.com/news/371967/For-Creatives-A-Simple-Deck-Of-Cards-That-Helps-You-Define-Your-Brand-Identity/) & [kickstarter](https://www.kickstarter.com/projects/simplescott/the-brand-deck) This simple branding tool consists of a deck of cards designed to help you establish your brand. Currently seeking finances on crowdfunding platform [Kickstarter](https://www.trendhunter.com/trends/tarot-of-oxalia), The Brand Deck by Scott Thomas helps you figure out what makes you stand out. For creatives, the branding tool contains a deck of double sided cards with 100 different adjectives such as 'historic, 'complex' and 'experimental.' These descriptions can be sorted into three groups: 'you are,' 'you are not' and 'does not apply.' This product could come in handy whether you want to work on your own personal brand, are launching a [small startup](https://www.trendhunter.com/trends/bake-your-brand) or big company. After helping many companies realize their brand, Chicago-based design and technology studio Simple.Honest.Work could help you too. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 32% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Simplistic Branding Tools:** The Brand Deck demonstrates the trend of using simple tools to establish a brand identity. - **Adjective Sorting Methods:** The use of adjective cards with sorting categories reflects the trend of using creative methods to define brand characteristics. - **Crowdfunding for Creative Projects:** The Kickstarter campaign for The Brand Deck highlights the trend of using crowdfunding platforms for funding innovative branding projects. ### Sectors Adopting This - **Branding and Design:** The Brand Deck offers opportunities for branding and design professionals to create customized tools for clients to establish a distinctive brand identity. - **Startups and Small Businesses:** The Brand Deck can be a valuable tool for startups and small businesses looking to develop and define their brand in a simple and effective way. - **Technology and Innovation:** The use of creative tools like The Brand Deck by Simple.Honest.Work highlights the potential for technology and innovation to enhance brand building and strategy. ## Related on Trend Hunter - [Branding Trivia Games](https://www.trendhunter.com/trends/decode-the-identity.md) - [Inspiring Creator-Focused Decks](https://www.trendhunter.com/trends/tiktok-9.md) - [Brand Identity Generators](https://www.trendhunter.com/trends/branding-archetypes-generator.md) - [Instant Branding Tools](https://www.trendhunter.com/trends/brandest.md) - [Ready-Made Brand Marketplaces](https://www.trendhunter.com/trends/brands-like-these.md) - [Self-Discovery Card Decks](https://www.trendhunter.com/trends/tarot-of-oxalia.md) - [Brand Name Visualizers](https://www.trendhunter.com/trends/does-this-make-my-brand-look-fat.md) - [Brand Identity-Building Tools](https://www.trendhunter.com/trends/zoviz.md) - [Structure Building Cards](https://www.trendhunter.com/trends/house-of-cards-building-kit.md)