# Conceptual Cup Ads This Branding Project Imagines New Hot Drinks for McDonald's Restaurants By Alyson Wyers | Published 2015-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/branding-project References: [designtaxi](http://designtaxi.com/news/374127/McDonald-s-Redesign-Concept-Features-Awesome-New-Chocolate-Drinks/) & [behance.net](https://www.behance.net/gallery/24737201/McDonalds-The-Boys-Are-Back-in-Town) This conceptual branding project imagines what the advertising for a new (and imaginary) line of hot drinks would look like at [McDonald's](https://www.trendhunter.com/trends/new-mcdonalds-campaign). This is creative not just in the marketing scheme, but in what the beverages would actually be. Conceived by design consultancy firm STUDIOJQ, the cups and related promotional material have an abstract and minimalist look. They utilize bold and bright colors, which differentiate between the fake flavors too. The branding project dubbed '[The Boys](https://www.trendhunter.com/trends/gopuff-and-prime-videos-gen-v) Are Back in Town' is an abstract range. The hot drink concepts include amazing chocolaty flavors such as Dairy Milk Caramel, [Mint Aero](https://www.trendhunter.com/trends/jaffa-cakes-installation), Yorkie, Cream Eggs and Terry's Chocolate Orange. It's almost a shame these items don't actually exist in real life. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 75% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Imaginary Hot Drinks:** Designing and advertising new and imaginative hot drinks can pique consumer interest and attract new markets. - **Abstract Branding:** Utilizing bold, minimalist, and abstract design can make an impression on consumers and help establish a unique brand identity. - **Innovative Flavors:** Experimenting with unique and unconventional flavors can differentiate a brand from competitors and attract adventurous consumers. ### Who This Affects Most - **Fast Food:** Fast food chains such as McDonald's can benefit from creative and unconventional marketing to promote new product lines and differentiate their brand. - **Beverage:** Beverage companies can experiment with innovative flavors and use abstract branding to attract consumers and establish a unique market position. - **Design:** Design firms can create imaginative branding projects to showcase their creativity and attract new clients in industries such as food and beverage. ## Related on Trend Hunter - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Nostalgia-Inspired Fast Food Concepts](https://www.trendhunter.com/trends/fast-food-concept.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Edgy Holiday Beverage Campaigns](https://www.trendhunter.com/trends/dutch-bros-coffee.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Gen Z-Influenced Drink Menus](https://www.trendhunter.com/trends/mcdonalds-cosmc-drinks.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md)