# Simplified Product Packaging (UPDATE) Antrepo Design Industry Designs Minimalist Labels By Noora Abu Eitah | Published 2010-12-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/branding-packaging-advertising-awareness-minimalist-products-everyday References: [trendsnow.net](http://www.trendsnow.net/2010/12/minimalist-effect-in-the-maximalist-market.html) & [a2591](http://www.a2591.com/) Antrepo Design Industry is a multi-disciplinary design consultancy that aims to change perceptions by giving consumers a dose of minimalism in their designs. Their latest project includes decompositions of [famous everyday product packaging](https://www.trendhunter.com/trends/higgidy-1). This includes Nesquik, Red Bull, Durex, Mr. Clean and Nutella. For each product, they worked with the existing packaging and created two alternative versions; the first is a [simplified version of the original](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) and another that is very minimalist. I find this exercise very interesting as it brought my attention to amount of excessive design work put into brand and product packaging. I prefer the simplified version because of efficient use of colour and contrast values. Maybe it is true that "almost Every product needs some review for minimal feeling." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Simplified Product Packaging:** Disruptive innovation opportunity: Streamlining product packaging to create minimalist designs that prioritize efficiency and visual appeal. - **Minimalist Design:** Disruptive innovation opportunity: Applying minimalist design principles to everyday product packaging to create a more sleek and visually appealing aesthetic. - **Brand Perception:** Disruptive innovation opportunity: Changing consumer perceptions by challenging the idea that excessive design work is necessary for effective branding and product packaging. ### Who This Affects Most - **Packaging Design:** Disruptive innovation opportunity: Exploring new approaches to product packaging design that prioritize simplicity, efficiency, and visual appeal. - **Consumer Goods:** Disruptive innovation opportunity: Redefining the visual identity of consumer goods through minimalist and simplified packaging designs. - **Brand Consulting:** Disruptive innovation opportunity: Offering brand consulting services that advocate for minimalist design principles and challenge traditional notions of excessive packaging and branding. ## Related on Trend Hunter - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Thoughtful Packaging Redesigns](https://www.trendhunter.com/trends/thoughtful-packaging.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md)