# Chic Monochrome Mayan Packaging The Xoclad Branding Identity is Fabulous and Chic By Farida Helmy | Published 2014-02-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/branding-identity References: [thedieline](http://www.thedieline.com/blog/2014/2/4/xoclad) & [anagrama](http://www.anagrama.com) 'Hello fabulously' designed and super New York chic branding identity. I want to be having my morning coffee in those coffee cups, my delicious cupcake in those [monochromatic boxes](https://www.trendhunter.com/trends/only-red-world) and carry those preciously wrapped [chocolate bars](https://www.trendhunter.com/trends/gigantic-candy-deluxe) in my purse to pull out when in the mood to show off my taste. Designed by creative visual wiz firm Anagrama, the Xoclad has a chic branding identity that really does ooze class and a lot of charm. This [high-end pastry and confectionery shop](https://www.trendhunter.com/trends/barnaby-shop) in the Mayan Riviera uses its design to pay homage to Mayan art and keep in touch with its roots. “We gave its name a visual and phonetic pre-Hispanic feeling that also conveyed one of the shop’s prime products: chocolate,” says the design team from Anagrama. The labyrinth-like pattern and sober color palette gives the brand the ultimate sweet and fresh look. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Monochrome Packaging:** The trend of monochrome packaging is disrupting the packaging industry by providing a sophisticated and modern look to product packaging. - **Cultural Homage Design:** The trend of homaging a culture, as seen in the Xoclad branding identity, is disrupting the design industry by providing a unique and authentic brand identity. - **Luxury Confectionery:** The trend of high-end pastry and confectionery shops, such as the Xoclad, is disrupting the food industry by providing a luxurious and gourmet experience for consumers. ### Sectors Adopting This - **Packaging Industry:** The packaging industry has an opportunity for disruptive innovation by incorporating monochrome design elements to create sleek and modern product packaging. - **Design Industry:** The design industry has an opportunity for disruptive innovation by incorporating cultural homages into brand identity, like Xoclad, to create unique and authentic designs. - **Food Industry:** The food industry has an opportunity for disruptive innovation by catering to the luxury market with high-end pastry and confectionery shops, like Xoclad, to provide a gourmet experience for consumers. ## Related on Trend Hunter - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Heritage-Driven Chocolate Branding](https://www.trendhunter.com/trends/godiva-brand-identity.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Fashion-Designer Chocolate Shops](https://www.trendhunter.com/trends/le-chocolat-maxime-frederic.md)