# Homey Gourmet Grocery Branding The New Branding Concept for Sandrin is Fresh and Tradition-Infused By Farida Helmy | Published 2014-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/branding-concept References: [inspirationhut.net](http://inspirationhut.net/inspiration/branding-project-sandrin-elia/) & [behance.net](https://www.behance.net/Elia_Pirazzo) Creating a warm and beautifully crafted branding concept for a [meat and dairy deli](https://www.trendhunter.com/trends/meatcrafters), the new identity for the small Sandrin shop is a winner. Capitalizing on its history and giving it a [nostalgic and homey feel](https://www.trendhunter.com/trends/graeters-ice-cream-branding), Elia did an amazing job at capturing just the right feeling, and attitude for this [cold meats, dairy products](https://www.trendhunter.com/trends/coro-foods) and vegetables shop. Using a slabbed logo-type to give the branding concept a crisp, clean and friendly feel, Elia decided on this typeface because it's all about elegant curves, and symmetrical lines. Losing a lot of business lately to bigger chain supermarkets and shopping centers, Sandrin knew it needed a fresher look to attract new customers to it, and the makeover worked out perfectly. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Authentic Branding:** Small businesses can capitalize on their history and unique offerings by using authentic branding concepts that evoke a warm and nostalgic feel. - **Clean and Friendly Design:** Clean and friendly design elements can make customers feel comfortable and trust in smaller businesses. - **Traditional and Fresh Approach:** Embracing a traditional and fresh approach can set small businesses apart from larger chain supermarkets. ### Where This Applies - **Retail:** Small retail businesses can benefit from using warm and nostalgic branding concepts to attract customers. - **Food and Beverage:** Food and beverage businesses can implement clean and friendly design elements to help customers feel more comfortable and trust in their products. - **Hospitality:** Smaller hotels and inns can benefit from creating a traditional and fresh approach to attract customers who are looking for a unique experience. ## Related on Trend Hunter - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Retro Sandwich Diners](https://www.trendhunter.com/trends/renzo-sandwich.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md)