# Culinary-Oriented Branding Campaigns 'Kind' Created a Lush Yet Simple, Campaign for Adam Bjerck By Kalin Ned | Published 2018-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/branding-campaign References: [behance.net](https://www.behance.net/gallery/63258417/BJERCK-Corporate-Identity-Branding) & [kindnorway](http://www.kindnorway.com/) Studio Kind created a very elegant branding campaign for Adam Bjerck—a culinary prodigy of Norwegian descent. Set to compete in the Bocuse d'Or competition, the cook hired the local studio to produce a range of visually engaging images that are expressive of his persona and intentions. From handy lookbooks to [bus stop billboards](https://www.trendhunter.com/trends/let-your-summer-side-out), Kind was able to translate Adam Bjerck's character into a sleek branding campaign. While the sizable poster communicates freshness and serenity through exhibiting the culinary prodigy in lush surroundings, the booklet boasts a [minimalist exterior](https://www.trendhunter.com/trends/higgidy-1) and a design-driven arrangement of content. By utilizing a clutter-free and simple approach to layout, imagery and typography, Norwegian design studio Kind was able to produce a rich and vibrant image of Adam Bjerck, without having the branding campaign take away from the cook's intimately personal image. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Culinary Branding:** Opportunity for branding agencies to create visually engaging campaigns that express the persona and intentions of culinary professionals. - **Minimalist Design:** Utilizing a clutter-free and simple approach to branding creates a rich and vibrant image without taking away from the professional's personal image. - **Expressive Imagery:** With the use of visually engaging images, branding campaigns can communicate freshness and serenity around culinary professionals. ### Industries Being Reshaped - **Food and Beverage:** Culinary-oriented branding campaigns offer a unique opportunity for food and beverage businesses to promote their products and services. - **Fashion:** Culinary branding campaigns bring food and fashion together in a visually engaging way that can attract fashion brands. - **Advertising:** Culinary branding campaigns offer a great opportunity for advertising agencies to create visually striking campaigns that capture customers' attention. ## Related on Trend Hunter - [Creative Culinary Campaigns](https://www.trendhunter.com/trends/cook-different.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Vibrant Parent-Focused Brands](https://www.trendhunter.com/trends/cookma.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md)