# Branded Women's Empowerment Ads Lancôme Partners with Canadian Women’s Foundation in New Campaign By Grace Mahas | Published 2022-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/branded-womens-empowerment References: [lancome](https://www.lancome.ca/?dddddd) & [canadianwomen.org](https://canadianwomen.org/?dddddd)  In anticipation of International Women's Day on March 8th, beauty brand [Lancôme](https://www.trendhunter.com/trends/write-her-future-scholarship) has partnered with the [Canadian Women’s Foundation](https://www.trendhunter.com/trends/canadian-womens-foundations) for its second year to help empower women. The initiative, dubbed 'Write Her Future,' is a mentorship program that offers women training, entrepreneurship, and more. Through funding, research, advocacy, and sharing of knowledge, the foundation is a national leader in improving the lives of women. Lancôme understands its responsibility to support and empower women through literacy, mentoring, and entrepreneurship as one of the top luxury beauty brand in Canada. Lancôme, in partnership with the Foundation, offers women skills training, mentorship, and self-employment programs that help them develop viable business plans for small businesses. As part of the partnership, 2% of Lancôme's bestselling products on lancôme.ca will be donated to the [Canadian Women's Foundation](https://www.trendhunter.com/trends/truand-truand-continues). As part of Lancome's Shop for Good campaign, up until March 8th, consumers who donate to the Canadian Women's Foundation will receive two deluxe samples with their Lancome.ca order. Image Credit: Lancôme ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 38% | Activity: 16% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Women's Empowerment:** Brand campaigns that empower women through mentorship and entrepreneurship to improve their lives. - **Shop for Good:** Brand campaigns that donate a percentage of sales to a designated charitable organization. - **Mentorship Programs:** Brand campaigns that provide mentorship to encourage professional growth in underrepresented groups. ### Industries Being Reshaped - **Beauty:** Opportunities for beauty brands to promote social causes and support initiatives that align with their brand values. - **Non-profit:** Opportunities for non-profit organizations to partner with brands to fund initiatives that contribute to the greater good. - **Retail:** Opportunities for retailers to support and promote socially responsible campaigns while building their brand reputation. ## Related on Trend Hunter - [Celebrational Branded Women's Initiatives](https://www.trendhunter.com/trends/truand-truand-continues.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Abuse Awareness Beauty Initiatives](https://www.trendhunter.com/trends/abuse-awareness-1.md) - [Female-Honoring Initiatives](https://www.trendhunter.com/trends/women-of-worth-1.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Mental Health-Focused Brand Initiatives](https://www.trendhunter.com/trends/mental-healthfocused.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Empowering Bra-Branded Initiatives](https://www.trendhunter.com/trends/sharethewonder.md) - [Branded Anti-Harassment Initiatives](https://www.trendhunter.com/trends/paywall-down-campaign.md)