# Luxurious Velvet Loafers Gucci Created a New Pair of Branded Velvet Loafers By Madison Mackay | Published 2018-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/branded-velvet-loafers References: [hypebae](https://hypebae.com/2018/2/gucci-jordaan-logo-embroidered-velvet-loafer-light-blue-leopard-pink) & [farfetch](https://www.farfetch.com/uk/shopping/women/gucci-jordaan-logo-embroidered-velvet-loafers-item-12478322.aspx?storeid=9359&from=listing) Luxury fashion brand [Gucci](https://www.trendhunter.com/trends/gucci-slipon-sneaker) created a new pair of branded velvet loafers named the 'Jordaan logo embroidered loafers.' These new shoes are available in a light blue leopard print or a light pink leopard print, both featuring the brand's logo embroidered all over. The rest of the brand's summer release resembles a more classical style, with these shoes fitting right in. With a flat sole, almond toe and detailed seaming, these shoes pull inspiration from the [traditional loafer design](https://www.trendhunter.com/trends/loafer-wk). Retailing at $730 online, these shoes were made exclusively with high-quality materials, such as 100% true leather and 100% true velvet. The new branded velvet loafers by Gucci are a fashion-forward take on a classic shoe, with luxurious gold details making them an instant classic. Image Credit: Farfetch ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Velvet Loafers:** Creating branded velvet loafers presents an opportunity for luxury fashion brands to offer a unique and luxurious twist on a classic shoe style. - **Embroidered Logos:** Incorporating embroidered logos on velvet loafers allows brands to showcase their branding in a stylish and sophisticated manner. - **Luxury Summer Releases:** Releasing velvet loafers as part of a luxury brand's summer collection offers a trendy and fashionable option for consumers during the warmer months. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the trend of branded velvet loafers by incorporating them into their product offerings and attracting customers who desire luxury and style. - **Footwear:** The footwear industry has an opportunity to innovate by creating velvet loafers with unique designs and details, catering to consumers who want to make a fashion statement with their shoes. - **Leather Goods:** The leather goods industry can explore creating high-quality and luxurious velvet loafers as a new addition to their product line, providing customers with a premium footwear option. ## Related on Trend Hunter - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md) - [Premium Slip-On Loafers](https://www.trendhunter.com/trends/slide-loafer.md) - [Textured Velvet-Covered Clogs](https://www.trendhunter.com/trends/crocs-classic-clog-velvet-pack.md) - [Ultra-Sophisticated Men's Loafers](https://www.trendhunter.com/trends/loafer-in-ivy.md) - [Luxury Slip-On Hybrids](https://www.trendhunter.com/trends/air-jordan-mule-loafer.md) - [Cow Print Hybrid Loafers](https://www.trendhunter.com/trends/loafer-mule.md) - [Contemporary Technical Loafers](https://www.trendhunter.com/trends/h-x-regal-sc-loafers-gtx.md) - [Sleek Collaborative Leather Loafers](https://www.trendhunter.com/trends/duke-dexter3.md) - [Hybrid Slip-On Sleek Loafers](https://www.trendhunter.com/trends/mule-loafer.md)