# Dual-Purpose Modern Takeout Cups These Branded Travel Mugs Can Hold Both Hot and Cold Beverages By Riley von Niessen | Published 2017-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/branded-travel-mugs References: [hypebeast](https://hypebeast.com/2017/4/neighborhood-rivers-wallmug-demita) & [invincible.tw](http://www.invincible.com.tw/) NEIGHBORHOOD collaborated with River drinkware to create a fresh take on the latter brand's popular 'Wallmug Demita,' resulting in a series of lightweight branded travel mugs that can maintain drink temperatures that range anywhere from -40 degrees to 100 degrees Fahrenheit. The cups come in [two different color variations](https://www.trendhunter.com/trends/podio-cup), and both sport the words "WHO DARES WINS" in large letters on the side. On the mustard yellow version, these words appear in black, while the cup with a black base features them in white so that they pop out. Due to their impressive [insulating capability](https://www.trendhunter.com/trends/temperature-control-smart-mug), the branded travel mugs are perfect for any season, as they can keep iced coffees cold throughout a humid day, and hot drinks warm throughout a frigid one. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 67% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dual-purpose Travel Mugs:** Opportunity to create innovative travel mugs that can maintain drink temperatures for both hot and cold beverages. - **Branded Insulated Cups:** Potential for lightweight branded cups with impressive insulating capability for any season. - **Customizable Temperature-controlled Drinkware:** Disruptive innovation opportunity in the creation of customizable drinkware that can maintain drink temperatures in a wide range. ### Sectors Adopting This - **Food and Beverage:** Opportunity for the food and beverage industry to offer dual-purpose travel mugs and branded insulated cups. - **Promotional Products:** Potential for the promotional products industry to create customizable branded travel mugs with temperature control. - **Retail:** Disruptive innovation opportunity for the retail industry to introduce customizable temperature-controlled drinkware to consumers. ## Related on Trend Hunter - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Designer Glass Coffee Carriers](https://www.trendhunter.com/trends/ember-cold-tumbler.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Stylish Cafe Brand Drinkware](https://www.trendhunter.com/trends/everyday-drinkware-collection.md) - [Eco-Friendly Double Wall Mugs](https://www.trendhunter.com/trends/tidouble-wall-mugs.md) - [Multi-Color Drinkware Lineups](https://www.trendhunter.com/trends/yeti-3.md) - [Elegant Insulated Drink Tumblers](https://www.trendhunter.com/trends/fellow-carter-cold-tumbler.md) - [Collaborative Insulated Drinkware](https://www.trendhunter.com/trends/insulated-drinkware.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md)