# QSR Social Media Giveaways Dunkin' Launched a Social Media Competition with a Branded RV By Daniel Johnson | Published 2020-08-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/branded-rv References: [marketingdive](https://www.marketingdive.com/news/dunkin-offers-up-branded-rv-in-social-media-sweepstakes/583271/) & [dunkindonuts](https://www.dunkindonuts.com/en) [Dunkin](https://www.trendhunter.com/trends/free-matcha-drinks)' launched a social media contest, where consumers will have a chance to win a branded RV. Customers can enter the social media contest by posting a plan for a road trip, along with the prospective members of their 'quarantine team.' To be entered into the contest customers will have to use the hashtag #DunkinRefreshSweepstakes on social media posts. The Branded RV was created in order to promote a new line of iced tea beverages. The exterior of the vehicle features a pink and orange design, which in line with the brand's colors, it also has Dunkin' products lining the outside of the vehicle. Some of the products depicted include a [Keurig](https://www.trendhunter.com/trends/iced-refreshers) K-Mini Plus coffee makers as well as Dunkin K-Cup coffee pods. Image Credit: Dunkin' ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Social Media Contests:** Brands can adopt social media contests to run promotional campaigns and increase brand awareness among consumers. - **Brand Activations:** Branded RVs can be used as experiential marketing activations to showcase new products and create buzz among consumers. - **Hashtag Campaigns:** Hashtag campaigns on social media can increase visibility and consumer engagement with brand-sponsored giveaways and promotions. ### Where This Applies - **Quick Service Restaurants (QSR):** QSRs can use social media contests and brand activations to promote new products and increase brand awareness among consumers. - **Beverage:** Beverage companies can leverage branded vehicles and social media campaigns to create buzz around new product launches and engage consumers with giveaways and contests. - **Marketing and Advertising:** Marketing and advertising agencies can provide brands with innovative strategies to run social media contests, hashtag campaigns, and experiential marketing activations to increase consumer engagement and brand awareness. ## Related on Trend Hunter - [Pumpkin-Inspired Community-Themed Campaigns](https://www.trendhunter.com/trends/tri-pumpkin.md) - [Interactive Beverage-Focused Campaigns](https://www.trendhunter.com/trends/drink-duel.md) - [Masculine Matcha Cafe Promotions](https://www.trendhunter.com/trends/free-matcha-drinks.md) - [Singer Limited Promo Cups](https://www.trendhunter.com/trends/reusable-cups-promotion.md) - [Military Coffee Donations](https://www.trendhunter.com/trends/dunkin-donated.md) - [Customizable Summertime Cafe Drinks](https://www.trendhunter.com/trends/dunkin-pink-spritz-refresher.md) - [S'mores Flavored Coffee Expansions](https://www.trendhunter.com/trends/tornado-twist-sparkd.md) - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md) - [Playful Cafe Merch Collections](https://www.trendhunter.com/trends/dunkin-merch.md)