# Beverage-Branded Retro Refrigerators SMEG Teams up with Coca-Cola to Launch Stylish Refrigerators By Colin Smith | Published 2021-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/branded-retro-refrigerators References: [smeg](https://www.smeg.com/us/) & [neimanmarcus](https://www.neimanmarcus.com/en-ca/p/smeg-x-coca-cola-1971-unity-fab28-refrigerator-prod244940683) [SMEG](https://www.trendhunter.com/trends/smeg-veuve-clicquot), the renowned appliance brand, has partnered with [Coca-Cola](https://www.trendhunter.com/trends/realme-10-pro-cocacola-edition) for its newest line of beverage-branded retro refrigerators in celebration of the 50th anniversary of Coca-Cola's famous Hilltop commercial. The two refrigerators, known as the '[Iconic](https://www.trendhunter.com/trends/iconic-peanut-butter)' and the 'Unity' refrigerators, are limited-edition homages to 50s and 70s styles, respectively. The Iconic Refrigerator features a simple design inspired by Coca-Cola's famous red and white, as well as the SMEG's classic 1950s retro fridge design. The fridge has the phrase 'Have a Coke' by the handle, which is eloquently placed horizontally on the upper third of the fridge. The top section of the fridge is white with 'Drink Coca-Cola' in red, and 'SMEG' in chromatic silver. The Unity Refrigerator features a much more maximalist, eccentric design incorporating the fun of the 70s with psychedelic patterns and retro coke bottles in a multitude of colors. The fridge design has homages to the 70s such as peace signs and an overarching theme of love. The Iconic Refrigerator retails for $2,999 and the Unity Refrigerator retails for $3,999. Image Credit: SMEG, Coca-Cola ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 83% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Retro-themed Appliances:** Companies can create retro-themed versions of appliances to evoke nostalgia and drive sales. - **Branded Collaborations:** Brands can collaborate with each other to create unique products that resonate with their target audiences. - **Limited Edition Products:** Creating limited edition versions of products can add exclusivity and urgency to increase sales. ### Where This Applies - **Appliances:** The appliance industry can create retro-themed products such as refrigerators and ovens to target nostalgic consumers. - **Beverage:** Beverage companies can collaborate with appliance manufacturers to produce branded products that promote their brand and logo. - **Retail:** Retailers can capitalize on the popularity of limited edition products by collaborating with brands to create exclusive lines for their store. ## Related on Trend Hunter - [Celebratory Champagne-Branded Fridges](https://www.trendhunter.com/trends/smeg-veuve-clicquot.md) - [Brightly Colored Luxe Appliances](https://www.trendhunter.com/trends/fab28.md) - [Elevated Kitchen Appliance Collections](https://www.trendhunter.com/trends/smeg-1.md) - [Limited-Edition Smart Drinks Fridges](https://www.trendhunter.com/trends/rocco-x-wlffer-estate.md) - [Gold-Accented Home Appliances](https://www.trendhunter.com/trends/smeg-x-ovo.md) - [Automotive-Enthused Kitchen Appliances](https://www.trendhunter.com/trends/porsche-x-smeg.md) - [Queen-Commemorating Kitchen Appliances](https://www.trendhunter.com/trends/samsung-bespoke-jubilee-fridge.md) - [Sleek Contemporary Smart Fridges](https://www.trendhunter.com/trends/super-smart-fridge.md) - [Minimalist Appliance Water Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles.md)