# Branded Power Banks Reale Actives Created a Wireless Battery Pack for Recharging on the Go By Laura McQuarrie | Published 2026-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/branded-power-bank References: [instagram](https://www.instagram.com/p/DXF8oQvmmxV/?img_index=1) & [realeactives](https://realeactives.com/collections/shop-all)  Reale Actives, the brand recently launched by influencer Alix Earle focused on providing solutions for acne-prone skin, created a stylish, practical, [portable branded power bank](https://www.trendhunter.com/trends/power-bank-concept) right at the time people need it most—summer festival season. Seen at Coachella, the [slim FLAUNT wireless power bank](https://www.trendhunter.com/trends/picogo) is perfect for tucking into a pocket or bag, and attaching to a compatible mobile device to provide an energy top-up on demand and without needing to be tethered to an outlet. Branded phone cases for holding lip treatments or other small essentials took off as cult promotional items, and now brands are channeling that same blend of function and flair into [custom battery packs](https://www.trendhunter.com/trends/dreame-air-power-bank) that keep people charged and connected on the go. ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 91% | Activity: 93% | Freshness: 71% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Power Banks:** A surge in logoed, stylish portable chargers opens pathways for products that merge brand storytelling with essential mobile utility for consumers on the move. - **Fashion-tech Accessories:** Wearable and pocketable tech that doubles as a fashion statement creates scope for collaborations between designers and electronics makers to produce desirable, multifunctional accessories. - **Festival-ready Mobile Essentials:** Seasonal event-driven demand for compact, rugged, and wireless charging solutions highlights potential for products tailored to outdoor, high-traffic environments. ### Where This Applies - **Consumer Electronics:** Miniaturized battery technology and wireless charging standards present opportunities for differentiated, brandable power solutions optimized for size, capacity, and safety. - **Fashion & Apparel:** Apparel brands integrating tech-enabled accessories can explore new revenue streams by embedding functional devices into garments and carryables as lifestyle statements. - **Event & Experiential Marketing:** Promotional merchandise evolving into high-utility tech items suggests possibilities for immersive sponsorships that enhance attendee connectivity and brand recall. ## Related on Trend Hunter - [Ketchup Packet Phone Cases](https://www.trendhunter.com/trends/heinz-phone-case.md) - [Lip Treatment-Holding Phone Cases](https://www.trendhunter.com/trends/rhode-phone-case.md) - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [Magnetic Mobile Lipstick Holders](https://www.trendhunter.com/trends/glossy-magsafe-lip-gloss-holder.md) - [Multi-Use Lip Product Holders](https://www.trendhunter.com/trends/colourpopsockets.md) - [Emotionally-Driven Tech Protectors](https://www.trendhunter.com/trends/pitaka-sunset-collection.md) - [Scent-Encapsulated Phone Cases](https://www.trendhunter.com/trends/aroma-scent-phone-case.md) - [Repairable Phone Cases](https://www.trendhunter.com/trends/forever-phone-case.md) - [Canadian Eco-friendly Phone Cases](https://www.trendhunter.com/trends/pela.md)