# Whiskey Brand Podcasts Jack Daniel's is Launching a Branded Podcast Called 'Around the Barrel' By Laura McQuarrie | Published 2018-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/branded-podcast References: [foodandwine](http://www.foodandwine.com/news/jack-daniels-podcast) & [jackdaniels](https://www.jackdaniels.com/en-us/podcast) With a growing number of consumers turning to podcasts for inspiration, education and entertainment, companies are putting forth their own branded podcasts; while eBay's Open For Business puts a focus on entrepreneurship, mattress brand [Casper](https://www.trendhunter.com/trends/fatboy-ice-cream-sandwiches) launched one called In Your Dreams that offers a creative take on sleep. Other newly launched podcasts include Outside the Box from multinational retailer [Walmart](https://www.trendhunter.com/trends/hallpass) and [Marvel's](https://www.trendhunter.com/trends/huf-x-marvel-1) Wolverine: The Long Night. Jack Daniel's is now launching an official podcast of its own called 'Around the Barrel with Jack Daniel's,' which aims to spotlight "the stories and insights that make Lynchburg and Jack Daniel’s so unique." When tuning into the podcast, listeners can expect to hear from Master Distiller Jeff Arnett, distillery tour guides and special guests who help to tell the stories of the historic brand, the world of whiskey and what makes Jack Daniel's so relevant today. Image Credit: Jack Daniel's ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 45% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Branded Podcasts:** Opportunity for businesses to create their own podcasts that align with their brand and engage with their target audience. - **Content Marketing:** Using podcasts as a content marketing strategy to provide valuable insights and stories to consumers, fostering brand loyalty. - **Storytelling in Marketing:** The use of podcasts as a storytelling medium to build an emotional connection with consumers and differentiate brands in the market. ### Where This Applies - **Alcohol Beverage:** Opportunity for other alcohol beverage brands to create their own podcasts to engage with consumers and share their brand story. - **E-commerce:** Opportunity for e-commerce platforms to use podcasts as a means to provide valuable content and insights to their sellers and customers. - **Entertainment:** Opportunity for entertainment companies to leverage podcasts as a medium to tell engaging stories and connect with their audience. ## Related on Trend Hunter - [Co-Branded Hockey-Inspired Whiskeys](https://www.trendhunter.com/trends/washington-capitals.md) - [Super Premium Tennessee Whiskeys](https://www.trendhunter.com/trends/bonded-tennessee-whiskey.md) - [Ready-To-Pour Premium Cocktails](https://www.trendhunter.com/trends/brownforman.md) - [Tequila-Aged Whiskey Spirits](https://www.trendhunter.com/trends/barrelfinished-whiskey.md) - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md) - [Collaboration Spirit Brand Boots](https://www.trendhunter.com/trends/jack-daniels-cowboy-boots.md) - [Cherry Cola Whiskey Refreshments](https://www.trendhunter.com/trends/jack-daniels-cocacola-cherry.md) - [Branded Cola Whiskey Cocktails](https://www.trendhunter.com/trends/jack-daniels-cocacola.md) - [Autumnal Collaboration Cocktail Recipes](https://www.trendhunter.com/trends/jack-daniels-and-inchs-cider.md)