# Unconventional Hat Designs Supreme's Branded Hats Utilize Furry Fabric, Strange Imagery and More By Riley von Niessen | Published 2016-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/branded-hats References: [hypebeast](http://hypebeast.com/2016/8/supreme-2016-fall-winter-headwear) & [supremenewyork](http://www.supremenewyork.com/) [Supreme](https://www.trendhunter.com/trends/supreme-x-wutang-clan), the [iconic New York-based skate brand](https://www.trendhunter.com/trends/supreme-x-marmot) that's remained popular since it was founded back in the 1990s, has released its much-anticipated collection of branded hats. While many feature its iconic brand name within the red box logo on the front, others are diversified by straying from it. This includes a hat that states "illegal business controls america" on the front, one which shows the face of a menacing monster and another with an image of an astronaut floating through space. Other versions of the branded hats make use of a different typography that's normally seen from the brand -- using Helvetica, cursive or simply using a capital 'S' logo. What's most interesting about the collection of branded hats however its the company's use of unconventional fabrics -- with patterned fleece, felt, metallic leather and more constructing the headwear. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Hat Designs:** Opportunity for fashion brands to push boundaries and experiment with unique and unconventional hat designs. - **Diversified Typography:** Potential for graphic designers to explore new typographic styles and create innovative designs for branded hats. - **Unconventional Fabrics in Headwear:** Opportunity for textile manufacturers to introduce unconventional materials and fabrics in the production of hats, allowing for unique and eye-catching designs. ### Sectors Adopting This - **Fashion:** The fashion industry can explore unconventional hat designs to push the boundaries of traditional fashion trends and capture the attention of consumers. - **Graphic Design:** Graphic designers can capitalize on the trend of diversified typography in branded hats to create visually striking and unique designs. - **Textile Manufacturing:** Textile manufacturers have the opportunity to innovate by introducing unconventional fabrics and materials in the production of headwear, creating hats with unique textures and visual appeal. ## Related on Trend Hunter - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Extreme Environment Hat Designs](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Futuristic Headgear Designs](https://www.trendhunter.com/trends/moonveil-collection.md) - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md)