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# Hockey-Themed Durable Tumblers
YETI Offers Hockey Fans Branded Drinkware Displaying Their Team

By Grace Mahas | Published 2021-05-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/branded-drinkware
References: [yeti](https://www.yeti.com/en_CA/nhl-drinkware/vancouver-canucks-ramblers/28100001432.html) & [yeti](https://www.yeti.com/en_CA/nhl-drinkware/toronto-maple-leafs-ramblers/28100001407.html)

With the NHL nearly upon us, YETI is proud to provide Canadian hockey fans with new branded drinkware that displays their favorite team. Regardless of your favorite team, the Leafs or Oilers, the brand offers great team memorabilia that will keep your beverages cold all through the playoffs.

YETI offers a Vancouver Canucks Rambler Tumbler in black and white, a Calgary Flames Rambler in black and white, the [Edmonton Oilers](https://www.trendhunter.com/trends/edmonton-oilers-donut) Ramblers in black and white, the [Toronto Maple Leaf's](https://www.trendhunter.com/trends/lululemon-4) rambler in black and white, and the [Ottawa Senators](https://www.trendhunter.com/trends/sign-for-your-supper) in black and white. The entire collection is available to purchase online or in authorized dealers (such as MEC) with prices ranging from C$ 44.99 to C$ 59.99.

Image Credit: YETI

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 20% | Activity: 19% | Freshness: 10%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Sports-themed Drinkware:** Expanding the use of sports team logos and designs onto various drinkware items to create branded memorabilia for consumers.
- **Fan-specific Merchandise:** Creating team-specific items to increase fan loyalty and allow consumers to show off their team pride.
- **Durable Tumblers:** Providing high-quality, long-lasting tumblers for consumers to use for their beverages while displaying team logos and designs.

### Where This Applies

- **Sports Merchandise:** Opportunity for sports merchandise companies to expand their product lines beyond clothing and accessories.
- **Kitchenware:** Opportunity for kitchenware companies to expand their product lines beyond traditional designs to incorporate sports team logos and designs.
- **Online Retail:** Opportunity for online retailers to offer a wider variety of sports-themed drinkware and merchandise for customers to purchase easily.

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- [Limited-Edition Campsite Ice Buckets](https://www.trendhunter.com/trends/yeti-rambler-beverage-bucket.md)
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- [Hockey-Inspired Whisky Bottles](https://www.trendhunter.com/trends/stanley-cup-bottle.md)
