# Virtual Sportswear Ambassadors Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars By Laura McQuarrie | Published 2022-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/branded-digital-avatars References: [psfk](https://www.psfk.com/2022/08/nike-uses-digital-avatars-to-turn-consumers-into-brand-ambassadors.html)  Branded digital assets that are wearable in the metaverse are becoming increasingly common and [Nike](https://www.trendhunter.com/trends/fc-25) is taking metaverse marketing to the next level with branded digital avatars Nikeland on [Roblox](https://www.trendhunter.com/trends/adidas-5). The experience lets players create their own branded digital avatars as a representation of their in-game identity, and players can even build out their own yard as a space for showing off even more Nike-branded items from the game. The virtual yard is a space that can be curated with a wide variety of branded sports items for playing tennis, basketball, soccer, practicing gymnastics and more. Beyond Nikeland, Nike is building cross-world virtual ambassadors by giving players the ability to show off their style and love of sports in other Roblox environments. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 85% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Metaverse Marketing:** Companies can explore creating branded digital assets that are wearable in virtual environments to take their marketing to the next level. - **Virtual Ambassadors:** Building virtual ambassadors can create opportunities for cross-world brand promotion and expand the reach of a company's marketing efforts. - **Curated Virtual Spaces:** Creating curated virtual spaces where users can display and interact with branded items can enhance the user experience and strengthen brand loyalty. ### Industries Being Reshaped - **Sports Apparel:** Sports apparel brands can leverage metaverse marketing to create digital avatars and promote their products to a wider audience. - **Gaming:** Gaming companies can partner with brands to create branded digital assets and virtual experiences that deepen user engagement and drive revenue. - **Social Media:** Social media platforms can introduce branded virtual items and spaces as a way to increase user engagement and monetize their platforms. ## Related on Trend Hunter - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [High School Metaverses](https://www.trendhunter.com/trends/school-of-sport.md) - [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md) - [Dynamic Metaverse Billboards](https://www.trendhunter.com/trends/metaverse-billboard.md) - [Playful Sport-Centric Partnerships](https://www.trendhunter.com/trends/nike-x-lego-group.md) - [Metaverse Retail Games](https://www.trendhunter.com/trends/the-sneakerheadz-society.md)