# Celebratory Branded Beer Glasses Civilist and Stüssy Collaborate on a German Beer Glass By Kalin Ned | Published 2019-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/branded-beer-glass References: [highsnobiety](https://www.highsnobiety.com/p/civilist-stussy-beer-glass/#slide-5) & [instagram](https://www.instagram.com/civilistberlin/?utm_source=ig_embed) Civilist is celebrating its 10th anniversary by partnering up with brands and launching specialized products — this one is a branded beer glass that boasts German motifs and is done in collaboration with popular streetwear label [Stüssy](https://www.trendhunter.com/trends/spirit-of-ecstussy). The independent Berlin skate shop is planning a series of items that will pay homage to its journey as a business and which will be launched throughout the year. The Civilist x Stüssy branded beer glass boasts the Berlin bear, which is a widely recognized symbol for the German city. The exclusive glassware is available in extremely limited numbers, boosting the relevance and value of the co-branded item. It was made available to consumers on December 14th, exclusively in-store at Civilist. Image Credit: Civilist ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Co-branding Merchandise:** The trend of co-branding merchandise with limited availability can increase brand awareness and desirability among consumers. - **Celebratory Merchandise:** Creating special merchandise for milestone events or anniversaries can create buzz and connection with consumers. - **Localized Branded Merchandise:** Incorporating local symbols or references into branded merchandise can add a unique and personalized touch. ### Where This Applies - **Beverage Industry:** Creating branded glassware for drinks can add value and exclusivity to a brand's products. - **Streetwear Industry:** Collaborating with other brands and creating limited edition merchandise can increase demand and exposure for a streetwear label. - **Tourism Industry:** Creating merchandise with localized references can attract tourists and serve as a souvenir for visitors. ## Related on Trend Hunter - [Collaborative Beer Brandys](https://www.trendhunter.com/trends/central-standard.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Collaboration Street Style Drinkware](https://www.trendhunter.com/trends/stanley-x-frgmt-collection.md) - [Richly Flavored Beer Brandys](https://www.trendhunter.com/trends/beer-brandy.md) - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md) - [Complimentary Glassware Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti.md) - [Co-Branded Beer Apparel](https://www.trendhunter.com/trends/thisisneverthat-5.md) - [Elegant Colored Glassware Collections](https://www.trendhunter.com/trends/colored-glassware-collection.md) - [Branded Electric Vehicle Beers](https://www.trendhunter.com/trends/tesla-cyberbeer.md)