# E-Retail Baby Food Brands Amazon's Branded Baby Foods Are Free of Chemicals and Pesticides By Rahul Kalvapalle | Published 2016-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/branded-baby-food References: [cnet](http://www.cnet.com/news/amazon-starts-selling-its-own-coffee-baby-food-mama-bear-happy-belly/) & [amazon](https://www.amazon.com/Mama-Bear-Organic-Stage-Blueberry/?tag=trenhunt0f-20) Online retail giant [Amazon](https://www.trendhunter.com/trends/modern-moments) is selling its very own branded baby food, under the Mama Bear name, that marks its first-ever [private-label baby food](https://www.trendhunter.com/trends/amazon-grocery) offering on the website. Available only to Amazon [Prime](https://www.trendhunter.com/trends/amazon-saver) members located in the USA, Amazon's branded baby foods are certified organic, and use only ingredients totally devoid of chemical fertilizers and pesticides. Targeted towards babies aged 6 months and older, the products come in two apple-based flavors, namely Apple Blueberry and Apple Pear Banana. These organic offerings do not include any salt or added sweeteners, and are available in convenient four-ounce jars. The creation of the Mama Bear baby food brand by Amazon indicates a growing awareness in the retail world of the size and scope of the organic baby food sector. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Private-label Baby Food:** The rise of private-label baby food brands provides an opportunity for retailers to cater to the growing demand for organic and chemical-free options. - **Organic Baby Food:** The increasing popularity of organic baby food presents an opportunity for manufacturers to expand their product offerings and capture a larger market share. - **Convenient Packaging:** The demand for baby food in convenient packaging, such as four-ounce jars, creates an opportunity for packaging companies to develop innovative solutions. ### Sectors Adopting This - **Retail:** The retail industry can tap into the private-label baby food trend by launching their own branded products to compete with online giants like Amazon. - **Food Manufacturing:** Food manufacturers can capitalize on the organic baby food trend by developing new products and expanding their portfolio to cater to health-conscious parents. - **Packaging:** Packaging companies have the opportunity to design and produce convenient packaging solutions that meet the needs of busy parents looking for easy-to-use baby food options. ## Related on Trend Hunter - [Meat-Based Baby Foods](https://www.trendhunter.com/trends/serenity-kids.md) - [Wholesome Accessible Kids Foods](https://www.trendhunter.com/trends/good-gather-baby-and-toddler.md) - [Certified Regenerative Baby Foods](https://www.trendhunter.com/trends/babylife-organics.md) - [Exclusive Retailer Baby Products](https://www.trendhunter.com/trends/hello-world-by-best-choice.md) - [Thailand-Based Baby Food Brands](https://www.trendhunter.com/trends/baby-natura.md) - [Vegetarian Baby Food Brands](https://www.trendhunter.com/trends/peachy.md) - [Organic Baby Puree Packs](https://www.trendhunter.com/trends/organic-baby-puree.md) - [Organic Baby Formula Expansions](https://www.trendhunter.com/trends/nara-organics-arrives.md) - [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/once-upon-a-farm-advanced-nutrition.md)