# Branded Marker Chandeliers Stephen Justice Reworks 'Poska' Markers into a Branded Art Installation By Ariel Weber | Published 2012-11-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/branded-art-installation References: [adverblog](http://www.adverblog.com/2012/10/30/poscas-rock-as-a-chandelier/) Marker brand 'Poska' has come up with an inventive way to advertise its product in this branded art installation by creating a chandelier entirely out of its markers. Advertising guru Stephen Justice created the whimsical and eye-catching chandelier as a clever marketing idea to promote the Poska product. Repurposing the markers from its original use as a writing utensil, Justice used 40 [hollowed-out markers](https://www.trendhunter.com/trends/nytt-lys) with a LED light placed inside each for the piece. Five colors were used: pink, red, light blue, yellow and white, to make this colorful and contemporary art piece come alive. The original colors are vibrantly illuminated through the lid caps. The power cables that connected the light source were also colored to match its marker counterpart. From afar, this captivating branded art installation looks like a chandelier perfect for any modern home -- it is only close-up when you notice the lights are made entirely out of markers. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Branded Art Installations:** Creating branded art installations that showcase a company's product in a visually compelling way can be a successful marketing tool. - **Repurposed Advertising:** Finding new and creative ways to repurpose a company's product for advertising purposes creates a disruptive and eye-catching approach to marketing. - **Sustainable Art:** Combining sustainable materials with art to create unique and eco-friendly installations can be a trend that appeals to environmentally conscious consumers. ### Industries Being Reshaped - **Arts and Entertainment:** Using art installations as a marketing tool can be beneficial for companies in the arts and entertainment industry. - **Stationery and Writing Tools:** Repurposing stationery and writing tools as art installations can create novel marketing opportunities for companies in this industry. - **Sustainable Materials:** Incorporating sustainable materials into art installations can be a trend of interest for companies in the environmental manufacturing industry. ## Related on Trend Hunter - [Maximalist Chandelier Designs](https://www.trendhunter.com/trends/baccarat-x-harry-nuriev.md) - [Intricate Lighting Sculptures](https://www.trendhunter.com/trends/objects-of-common-interest1.md) - [Statement Contemporary Lighting](https://www.trendhunter.com/trends/filigrana-6.md) - [Nature-Inspired Urban Art Installations](https://www.trendhunter.com/trends/kriskadecor-1.md) - [Dynamic Hand-Blown Glass Chandeliers](https://www.trendhunter.com/trends/polaris.md) - [Contemporary Glass Art Experiences](https://www.trendhunter.com/trends/star-hill-farm.md) - [Unconventional Modular Lighting](https://www.trendhunter.com/trends/luna-kaleido-series.md) - [Co-Branded Paint Markers](https://www.trendhunter.com/trends/paint-marker.md) - [Sculptural Contemporary Chandeliers](https://www.trendhunter.com/trends/volant.md)