# Album-Promoting AR Filters Spotify Launched a Branded AR Effect on Instagram for Headie One By Laura McQuarrie | Published 2019-08-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/branded-ar References: [campaignlive](https://www.campaignlive.co.uk/article/spotify-launches-first-branded-instagram-ar-effect-promote-rap-album/1595165) To bring attention to the newest release from Headie One, [Spotify](https://www.trendhunter.com/trends/spotify-create-cover-art) launched its first branded AR effect on [Instagram](https://www.trendhunter.com/trends/first-playable-print-ad). Users on the social platform are able to see their face transformed with augmented reality to resemble the album artwork on the rapper's Music x Road. Just as the album cover depicts a reflective mask over Headie One's face and a tattoo across his chest, Instagram users who apply the branded AR effect will see themselves in the same way on the screen of their mobile device. Recently, [Facebook](https://www.trendhunter.com/trends/facebook-1) Spark AR Studio’s Instagram beta was opened up to brands, making it possible for a variety of businesses to create their own transformative camera effects for the enjoyment of users on the platform. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Branded AR Filters:** Brands across industries can explore creating their own transformative camera effects to promote their products or services on social media platforms like Instagram. - **AR Advertising:** AR advertising can be used by businesses to create interactive and engaging experiences for their target audience, increasing brand awareness and engagement. - **Music AR Filters:** Music artists can use AR filters to promote their albums and engage with their fans on social media, creating a more immersive and memorable experience. ### Industries Being Reshaped - **Music Industry:** Music artists and record labels can use AR filters to promote their latest releases and engage with their fans on social media platforms like Instagram. - **Advertising Industry:** The advertising industry can explore the use of AR filters to create more engaging and interactive campaigns for their clients, improving brand awareness and engagement. - **Social Media Industry:** Social media platforms like Instagram can continue to expand their AR filter capabilities to enhance user engagement and attract more brands to advertise on their platform. ## Related on Trend Hunter - [AR Music Concerts](https://www.trendhunter.com/trends/rolling-stones-bitmoji-show-lens.md) - [Accessible AR Creation Tools](https://www.trendhunter.com/trends/camera-iq.md) - [Voice-Activated Face Filters](https://www.trendhunter.com/trends/voiceactivated-face-filters.md) - [First Playable Print Ads](https://www.trendhunter.com/trends/first-playable-print-ad.md) - [Customizable Streaming Cover Art](https://www.trendhunter.com/trends/spotify-create-cover-art.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Custom Playlist Cover Art](https://www.trendhunter.com/trends/create-cover-art.md) - [Location-Based Social Media Platforms](https://www.trendhunter.com/trends/spotselfie.md)