# AI Brand Spokespersons SK-II's 'Yumi' is an AI-Powered Digital Human Ambassador By Laura McQuarrie | Published 2019-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brand-spokespersons References: [fastcompany](https://www.fastcompany.com/90364120/cult-skincare-line-sk-iis-new-spokesperson-yumi-is-so-fake) & [sk-ii](https://www.sk-ii.com/our-products) Computer-created models are now seamlessly fitting into product campaigns, runways, magazine covers and social media, starting a new wave of digitally created brand spokespersons. Yumi is the new brand ambassador for Japanese skincare brand [SK-II](https://www.trendhunter.com/trends/skii-crybaby) and was created in collaboration with [Soul Machines](https://www.trendhunter.com/trends/livms-soul-place-series), which uses artificial intelligence to create realisti-looking humans that mimic our own natural movements. The digital brand ambassador was built on [Google's](https://www.trendhunter.com/trends/gen-ai-advisor-series) natural language processing platform and Yumi will be used to provide guidance to SK-II users, especially when it comes to taking better care of their skin. As an online AI ambassador, Yumi will help to offer a friendly face and a reliable persona when it comes to offering customer care to people around the world at any hour of the day. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **AI-powered Spokespersons:** As more companies seek to improve customer experiences through digital channels, AI-powered spokespersons like Yumi offer an opportunity to create realistic and engaging brand ambassadors. - **Natural Language Processing in Branding:** Integrating natural language processing technology, such as Google's platform used to create Yumi, can enhance the ability of AI-powered brand ambassadors to communicate with customers in personalized and effective ways. - **Human-machine Collaboration in Marketing:** The collaboration between Soul Machines and SK-II to create Yumi highlights the potential for human-machine partnerships in developing innovative and effective marketing campaigns. ### Who This Affects Most - **Skincare:** The use of AI-powered brand ambassadors in skincare, like Yumi, creates an opportunity for companies to offer personalized advice and recommendations to customers, improving the overall customer experience and driving sales. - **Fashion and Beauty:** As computer-created models become more integrated into fashion and beauty campaigns, the use of AI-powered brand ambassadors like Yumi provides an opportunity to enhance brand messaging and engagement with consumers. - **Technology:** Collaborations between AI and tech companies, like Soul Machines and Google, and traditional industries like skincare can lead to disruptive innovation and new business opportunities in the technology sector. ## Related on Trend Hunter - [Conversational AI Beauty Agents](https://www.trendhunter.com/trends/youcam-ai-beauty-agent.md) - [AI CEO Humanoids](https://www.trendhunter.com/trends/mika.md) - [AI-Powered 3D Avatars](https://www.trendhunter.com/trends/avatai.md) - [Digital Sales Representatives](https://www.trendhunter.com/trends/eyekandy-sales-ambassador.md) - [Human-Like AI Marketing Avatars](https://www.trendhunter.com/trends/studio-neiro.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/trivago-artificial-intelligence.md) - [AI Video Spokespeople](https://www.trendhunter.com/trends/humva.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md)