# TikTok Safety Hubs TikTok Launches New 'Brand Safety Centre' Resource Hub By Niko Pajkovic | Published 2022-06-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/brand-safety-centre References: [mumbrella.au](https://mumbrella.com.au/tiktok-launches-new-brand-safety-centre-724446) & [tiktok](http://tiktok.com)  Social video giant [TikTok](https://www.trendhunter.com/trends/tiktok-3) has announced the launch of its new '[Brand Safety Centre](https://www.trendhunter.com/trends/perfect-bar-impostor),' a new resource page that will function as the main hub for all of the company's brand safety developments. The new space will include all of TikTok's articles, insights, partnership details, and information pertaining to safety on the platform. According to the company, the Brand Safety Centre was created to support TikTok's commitment to "becoming the safest, most trusted entertainment platform for people and brands." The new page will consist of six different sections including 'Our Mission,' 'Latest Announcements,' 'Partnerships & Certifications,' 'Transparency,' 'Success Stories,' and 'Watch & Learn.' Overall, TikTok intends for its revamped brand safety initiatives to help keep its community of users safe while providing partnering companies with [safe advertising solutions](https://www.trendhunter.com/trends/instagram-10). Image Credit: TikTok ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 31% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Brand Safety Developments:** TikTok's Brand Safety Centre will serve as the main hub for all of the company's brand safety developments, signaling an opportunity for companies to innovate in the realm of brand safety. - **Transparency and Trust:** TikTok's commitment to becoming a safer and more trusted platform highlights the trend towards greater transparency and trust in social media, prompting opportunities for disruptive innovation in this space. - **User Safety Focus:** TikTok's focus on user safety presents a trend towards companies prioritizing safety in order to maintain a safe online community and open up innovation opportunities in this area. ### Where This Applies - **Social Media:** TikTok's launch of its brand safety centre highlights the importance of safety in the social media industry as a key area for potential innovation. - **Digital Advertising:** TikTok's provision of safe advertising solutions signals an opportunity for companies in the digital advertising industry to prioritize brand safety and innovate in this space. - **Online Communities:** TikTok's focus on user safety presents an opportunity for companies to build online communities that prioritize safety and foster innovation in this area. ## Related on Trend Hunter - [Creator Content Hubs](https://www.trendhunter.com/trends/tiktok-3.md) - [Social Media Fitness Hubs](https://www.trendhunter.com/trends/tiktokfitness.md) - [Digital Well-Being Updates](https://www.trendhunter.com/trends/mindfulness-tools.md) - [TikTok-Specific Creative Universities](https://www.trendhunter.com/trends/creative-agency-partnerships-cap-university.md) - [Creator-Based Marketing Opportunities](https://www.trendhunter.com/trends/branded-mission.md) - [Accessible AR Creation Tools](https://www.trendhunter.com/trends/camera-iq.md) - [AI-Powered Creator Platforms](https://www.trendhunter.com/trends/tiktok-one.md) - [Travel-Focused Marketing Guides](https://www.trendhunter.com/trends/tiktok-5.md) - [Social Media Wellbeing Features](https://www.trendhunter.com/trends/screen-time-dashboard.md)