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# Humorously Insulting Brand Roasts
Humanaut is Inviting 10 Companies to Take Part in a Brand Roast

By Ell Smith | Published 2020-10-22 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/brand-roast
References: [adweek](https://www.adweek.com/agencies/brave-brands-are-invited-to-sign-up-for-a-brutal-but-insightful-roasting-by-comedians/) & [humanaut.is](https://www.humanaut.is/)

[Humanaut](https://www.trendhunter.com/trends/campaign-for-bobos) is hosting a "Brand Roast" in which 10 brands can signup to be [publicly insulted by professional comedians](https://www.trendhunter.com/trends/zinger). Humor is often a vehicle for the truth, and those looking for unique insights might be drawn to this event. While it costs $15,000 to participate, Humanaut offers to turn the insults into [actionable insights](https://www.trendhunter.com/trends/roast-my-pricing), providing something much more authentic than traditional market research could present.

The event is being promoted alongside a video from founder David Littlechild, who thoughtfully reminds potential participants that “no one is more brutally honest than stand-up comedians....They’ll mercilessly roast your brand and tear your strategy to pieces,” he says, “all for the price of a bunch of stupid banner ads.”

Image Credit: Humanaut

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 38% | Activity: 52% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### Key Themes Behind This Trend

- **Brand Roasting:** Disruptive innovation opportunity: Companies can leverage brand roasting as a unique and authentic form of market research.
- **Humor in Marketing:** Disruptive innovation opportunity: Brands can explore the use of humor as a vehicle for delivering truthful insights and connecting with audiences.
- **Alternative Market Research:** Disruptive innovation opportunity: Market research companies can offer innovative approaches like brand roasting to provide more authentic and unconventional insights.

### Where This Applies

- **Marketing and Advertising:** Disruptive innovation opportunity: Marketing agencies can incorporate brand roasts into their strategies to offer clients a fresh and unconventional approach.
- **Comedy Entertainment:** Disruptive innovation opportunity: Comedy clubs and comedians can expand their offerings by partnering with brands for brand roast events.
- **Market Research:** Disruptive innovation opportunity: Market research firms can adopt alternative methods like brand roasting to provide clients with more impactful and unconventional insights.

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- [AI Humor Generators](https://www.trendhunter.com/trends/roast-me-ai.md)
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- [Sweat-Themed Comedy Specials](https://www.trendhunter.com/trends/live-comedy-special.md)
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- [AI Profile Insights](https://www.trendhunter.com/trends/reddit-roast.md)