# Switched Personality Brandings The Brand Reversioning Series Swaps Iconic Emblems and Names By Carly Foy | Published 2011-05-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brand-reversioning References: [imjustcreative](http://www.imjustcreative.co.uk/brandreversioning/) & [imjustcreative](http://www.imjustcreative.co.uk/) The Brand Reversioning series by logo designer Graham 'Logo' Smith shows how brands' attempts to be different may just prove to be faulty. The series switches iconic emblems and brand names such as [Coca-Cola](https://www.trendhunter.com/trends/real-magic) and [Pepsi](https://www.trendhunter.com/trends/new-pepsi-logo) with one another, showcasing just how much each product is alike. Some Brand Reversioning emblems weren't switched with their counterpart, but rather with another brand that looked more appealing to Graham Smith. According to Graham Smith, the term Brand Reversioning means "[...] a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality." The Brand Reversioning series is the perfect showcase of flawless logo design and a greater understanding of brands and logos. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Brand Reversioning:** Opportunity for companies to explore creative changes in their logo design based on the visual style of another brand logo. - **Brand Similarity:** Recognition of how similar brands can be, highlighting the need for differentiation and unique brand identities. - **Flawless Logo Design:** Increasing emphasis on well-executed logo design that accurately portrays the essence of a brand. ### Where This Applies - **Advertising and Marketing:** Potential for advertising agencies to offer brand reversioning services as a unique way for companies to differentiate themselves. - **Graphic Design:** Demand for skilled graphic designers who can convey brand personalities through logo design. - **Branding and Identity Management:** Opportunity for companies specializing in branding to help businesses establish unique, recognizable brand identities through effective logo design. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md)