# Gold-Accented Designer Shades The Brand RETROSUPERFUTURE Released These Limited-Edition Frames By Ell Smith | Published 2018-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brand-retrosuperfuture References: [hypebae](https://hypebae.com/2017/12/retrosuperfuture-ilaria-10-year-anniversary-sunglasses) & [retrosuperfuture](https://retrosuperfuture.com/products/i562?variant=479372541965) Sunglasses are a wardrobe essential that nearly everyone has, but few pay attention to, which is why the brand RETROSUPERFUTURE has introduced a unique pair of shades that are sure to turn some heads. Finished with a unique [gold embellishing](https://www.trendhunter.com/trends/gentle-monster-7), these sunglasses offer the wearer protection from the sun's rays in addition to style. The gold detailing on the top of the glasses are reminiscent of leaves, making for a luxurious and elegant addition to one's wardrobe. This unique design was the result of a contest that the eyewear brand initiated, in which it asked young designers to create a design that best embodied the brand. These exclusive, [limited-edition frames](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival) are available while supplies last through the brand's online store. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 92% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Limited-edition Designer Shades:** Design contests offer unique opportunities for brands to collaborate with up-and-coming designers in creating exclusive, trend-setting products. - **Luxury Eyewear Embellishments:** The use of gold and other decorative embellishments on sunglasses can elevate the product into a high-end fashion accessory. - **Personalized Sunglass Design Contests:** Brands can engage with their customer base and foster brand loyalty by hosting design contests for personalized and exclusive eyewear products. ### Who This Affects Most - **Eyewear Design and Manufacturing:** The creation of unique and exclusive limited-edition eyewear reinforces brand identity and can increase customer engagement and loyalty. - **Fashion and Accessories Retail:** The incorporation of decorative elements, such as gold, on sunglasses can contribute to luxury fashion trends and influence the broader market. - **Marketing and Branding Agencies:** Design contests and unique embelishments provide opportunities for marketing and branding agencies to partner with brands in creating exclusive eyewear products and campaigns that distinguish the brand from competitors. ## Related on Trend Hunter - [Luxe Limited-Edition Sunglasses](https://www.trendhunter.com/trends/rverie-collection.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Crystal-Encrusted Eyewear](https://www.trendhunter.com/trends/oakley-x-swarovski.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md)