# Affordable Nostalgic Brand Relaunches Opening Ceremony Kickstarts the Iconic Skidz Label in 2019 By Kalin Ned | Published 2019-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brand-relaunch References: [highsnobiety](https://www.highsnobiety.com/p/opening-ceremony-relaunches-skidz/#slide-10) & [openingceremony](https://www.openingceremony.com/search.html?q=skidz) This fashion brand relaunch is strongly affiliated with [90s street style](https://www.trendhunter.com/trends/space-jam-30th-anniversary) and, as a result, its [nostalgia factor](https://www.trendhunter.com/trends/summer-like-its-99) will surely capture the attention of consumers. Skidz became popular for its [ridiculously oversized pajama-like pants](https://www.trendhunter.com/trends/jnco). The garment became iconic in the 80s and 90s as many celebrities began to opt-in for the appealingly slouchy aesthetic -- this included names like Vanilla Ice and Will Smith who then was still a part of the 'Fresh Prince of Bel-Air.' The brand relaunch is initiated by contemporary streetwear retailer Opening Ceremony. The collection features a range of hoodies, pants, and t-shirts that are made available to consumers at an affordable price range -- from $35 to $110 USD. Moreover, the Skidz collection is spotlighted in an appropriately themed lookbook that takes cues from the VHS tape aesthetic. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Fashion:** Opportunities for brands to relaunch iconic fashion styles from the past and tap into consumer nostalgia. - **Affordable Streetwear:** The demand for affordable streetwear is on the rise, offering opportunities for retailers to create stylish and accessible fashion collections. - **VHS Aesthetic:** The resurgence of the VHS tape aesthetic creates opportunities for brands to incorporate nostalgic visuals in their marketing and product designs. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the trend of relaunching nostalgic fashion brands and styles to attract consumers seeking unique and nostalgic fashion pieces. - **Streetwear:** The demand for affordable streetwear presents opportunities for streetwear brands to cater to a wider market by offering trendy and affordable clothing options. - **Marketing and Advertising:** The VHS tape aesthetic trend provides opportunities for marketing and advertising agencies to create visually appealing and nostalgic campaigns for brands looking to connect with consumers on an emotional level. ## Related on Trend Hunter - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Revived Nostalgic Puffer Jackets](https://www.trendhunter.com/trends/iconic-puffer-jacket.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Updated Archival Kidswear](https://www.trendhunter.com/trends/oshkosh-reissued-collection.md)