# Social Branded Profile Tests Snapchat is Testing Brand Profile Pages with Many Companies By Daniel Johnson | Published 2020-07-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/brand-profile References: [mobilemarketer](https://www.mobilemarketer.com/news/target-loreal-ralph-lauren-test-snapchats-new-brand-profile-pages/581717/) & [forbusiness.snapchat](https://forbusiness.snapchat.com/blog/introducing-brand-profiles) Snapchat has started to test brand profile pages on the platform. A number of prominent companies have signed on to test brand pages including Target, L'Oréal, [Ralph Lauren](https://www.trendhunter.com/trends/virtual-mall), Ben & Jerry's, Kylie Cosmetics, [Louis Vuitton](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1), Prada, [Universal](https://www.trendhunter.com/trends/halloween-kills), Tim Horton's and more. the brand profile pages allow companies to create a 'permanent home' on the platform as well as making it easier and more efficient to engage consumers on the Snapchat platform. Additional brand pages can integrate a native store, which means it can directly sell to users on the platform. Specific products can also be showcased with Snap's multimedia features, like stores, photos, and videos. Overall the rest may be successful due to the immediate ability to convert sales. Image Credit: Snapchat ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Brand Profile Pages on Social Media:** The trend of brand profile pages on social media presents an opportunity for companies to easily engage with consumers and showcase specific products with multimedia features. - **Native Store Integration:** The trend of native store integration on brand profile pages offers a disruptive innovation opportunity for companies to directly sell products to users on social media platforms. - **Conversion-focused Advertising:** The trend of conversion-focused advertising presents an opportunity for companies to capitalize on the immediate ability to convert sales on brand profile pages and increase ROI. ### Sectors Adopting This - **Retail:** The retail industry has an opportunity to leverage brand profile pages and native store integration to connect with customers on social media and increase sales. - **Beauty and Fashion:** The beauty and fashion industries can benefit from the trend of brand profile pages and multimedia features to showcase their products and foster a more engaged community. - **Media and Entertainment:** The media and entertainment industry can capitalize on the trend of conversion-focused advertising to generate revenue from brand profile pages and native store integration on social media platforms. ## Related on Trend Hunter - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md) - [Luxury Handbag Social Integrations](https://www.trendhunter.com/trends/prada-and-miu-miu.md) - [Paid Social Media Subscriptions](https://www.trendhunter.com/trends/snapchat-2.md) - [Mixed-Reality Holiday Markets](https://www.trendhunter.com/trends/snapchats-holiday-market.md) - [Product-Integrated Filters](https://www.trendhunter.com/trends/nyx-beauty-bestie.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md)