# Beauty Brand Lifestyle Pop-Ups The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop By Rebecca Byers | Published 2015-07-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/brand-popup References: [la.racked](http://la.racked.com/2015/7/2/8884519/cabin-wests-one-stop-beauty-and-gift-shop-pops-up-in-venice) This beauty brand pop-up shop in Venice Beach is a stunning example of how temporary retail can help to establish a brand's lifestyle identity. A shop that feels like home, the [Cabin West](https://www.trendhunter.com/trends/permanent-retail-space) pop-up gives you multiple reasons to visit thanks to a [hair salon](https://www.trendhunter.com/trends/sweetheart-saloon), curated bookshop and home goods displays. With the salon helmed by by infamous stylist Kristen Shaw, the beauty brand pop-up will offer designer haircuts at a steep cost. Open for one week only, however, this may be your best chance to get a haircut as well-executed as any of your red carpet-frequenting favorites. Unique events hosted at the Cabin West pop-up will include a Bill Murray movie night and a letter-writing workshop, two activities that may not seem related to luxurious hair care products but serve as an important indicator of the brand's relevancy. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Temporary Retail:** The rise of beauty brand pop-up shops showcasing a brand's lifestyle identity. - **Curated Experiences:** Pop-up shops offering unique events and workshops to engage customers. - **High-end Salon Services:** Beauty brand pop-ups providing top-notch hairstyling services from renowned stylists. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty industry can leverage pop-up shops to create immersive brand experiences and drive sales. - **Retail:** Retailers can explore the concept of pop-up shops to increase foot traffic and enhance customer engagement. - **Hospitality and Events:** The hospitality industry can collaborate with beauty brands to host unique events and workshops in pop-up spaces. ## Related on Trend Hunter - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Immersive Haircare Pop-Ups](https://www.trendhunter.com/trends/house-of-gloss.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Next-Gen K-Beauty Pop-Ups](https://www.trendhunter.com/trends/nextgen-kbeauty.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Experiential Haircare Pop-Ups](https://www.trendhunter.com/trends/the-miraculous-pod.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md)