# Branded Social Media Participation Adobe Creative Suites' #10YearChallenge Boasts Brand Nostalgia By Kalin Ned | Published 2019-01-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brand-nostalgia References: [designtaxi](https://designtaxi.com/news/403190/Adobe-s-Nostalgic-10YearChallenge-Throwback-Will-Give-Designers-All-The-Feels/) & [twitter](https://twitter.com/Illustrator) Brand nostalgia is one of the biggest factors that appeal to consumers. Reminiscence of the past is not only entertaining but it also motivates all types of memories from an individualist point of view. The most recent example of generated brand nostalgia is [Adobe's](https://www.trendhunter.com/trends/makeup-marketing) #10YearChallenge post on [Twitter](https://www.trendhunter.com/trends/barcade-campaign). The social media dare sees people posting pictures of themselves that are 10 years apart side by side on the Internet. The creative software takes this to new heights with its participation. This is a clever form of advertising for the brand who finds a seamless way to touch the hearts of its consumers. With the caption "Time flies," Adobe romanticizes the past and acknowledges its long history of attempting to provide designers with the greatest value. The brand nostalgia initative also effortlessly highlights the software's latest innovations. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Brand Nostalgia:** Brands can leverage nostalgia to appeal to consumers and create emotional connections through social media. - **Social Media Challenges:** Social media challenges can generate engagement and brand participation while promoting product innovation. - **Seamless Advertising:** Seamless advertising on social media platforms can help brands connect emotionally with their target audience. ### Where This Applies - **Social Media:** Social media platforms can offer brands new advertising opportunities through engaging content challenges. - **Marketing:** Brands can utilize social media to create nostalgia-based marketing campaigns and engage with their audience. - **Software:** Software companies can promote their latest innovations and features through engaging social media campaigns and challenges. ## Related on Trend Hunter - [Nostalgic Skincare Campaigns](https://www.trendhunter.com/trends/neutrogena-remembers.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [GenAI Confectionery Posters](https://www.trendhunter.com/trends/my-cadbury-era.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [Gen X Candy Campaigns](https://www.trendhunter.com/trends/barcade-campaign.md) - [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md) - [Throwback Grocery Campaigns](https://www.trendhunter.com/trends/summer-like-its-99.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md)