# Whimsical Contemporary Decor Moustache Furniture Launches in Milan By TopDog | Published 2009-04-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/brand-new-fashion References: [dezeen](http://www.dezeen.com/2009/04/13/moustache-launches-in-milan/) & [moustache.fr](http://www.moustache.fr/) Iconic French entrepreneurs Stéphane Arriubergé and Massimiliano Iorio recently announced the virgin launch of their [contemporary furnishings company](https://www.trendhunter.com/trends/palma-collection) Moustache. The inspiration of Moustache is to bring like-minded designers such as Inga Sempé, Big-Game and Matali Crasset together to present [upscale and honest furnishings](https://www.trendhunter.com/trends/friends-founders) in the global market. Blending versatility with old world values, their soon-to-be-released collections can be described as a bold combination of [contemporary and traditional](https://www.trendhunter.com/trends/fasettis-autumn-2024); a collaboration of bright colors and New Age spacious comfort with a sense of heritage. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 75% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What Makes This Trend Stand Out - **Contemporary Furnishings:** Disruptive innovation opportunity: Explore the use of unconventional materials and modern design techniques in contemporary furniture. - **Collaborative Design:** Disruptive innovation opportunity: Foster collaborations between innovative designers to create unique and eclectic furniture collections. - **Versatile Comfort:** Disruptive innovation opportunity: Develop furniture designs that prioritize both functionality and comfort. ### Sectors Adopting This - **Furniture:** Disruptive innovation opportunity: Incorporate whimsical and contemporary elements into traditional furniture designs. - **Home Decor:** Disruptive innovation opportunity: Introduce playful and unconventional home decor items that blend contemporary and traditional styles. - **Design:** Disruptive innovation opportunity: Explore new possibilities in combining bright colors, spacious comfort, and a sense of heritage in design projects. ## Related on Trend Hunter - [Playful French Homewares](https://www.trendhunter.com/trends/mama-shelter-1.md) - [Cutting-Edge Wearable Furnishings](https://www.trendhunter.com/trends/cuttingedge-wearable-furnishings-mcm-wearable-casa-intersects-luxury-fashio.md) - [70s-Inspired Structural Furniture](https://www.trendhunter.com/trends/collection-12.md) - [Ultra-Cozy Contemporary Furniture Collections](https://www.trendhunter.com/trends/contemporary-furniture-collection1.md) - [Thoughtful Contemporary Furniture Collections](https://www.trendhunter.com/trends/la-pipe.md) - [Colorful Contemporary Furniture](https://www.trendhunter.com/trends/stellar-works.md) - [Contemporary Classic Home Decor](https://www.trendhunter.com/trends/lemieux-et-cie.md) - [Form-Explorative Furniture Series](https://www.trendhunter.com/trends/narrative-arc-volume-ii.md) - [Earthy Warm Ambiant Restaurants](https://www.trendhunter.com/trends/muse-1.md)