# Haute Red Riding Hoods The 'Brand New Day' Editorial in Vogue Nippon August 2010 By Annie Ho | Published 2010-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brand-new-day-vogue-nippon-august-2010 References: [fashionising](http://www.fashionising.com/pictures/s--Brand-New-Day-Vogue-Nippon-August-2010-7020-1.html) & [vogue.co.jp](http://www.vogue.co.jp/) The 'Brand New Day' spread in the Vogue Nippon August 2010 issue celebrates big name designers in the fashion industry. Featured in this editorial are pieces from the likes of [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale), Dior, [Burberry](https://www.trendhunter.com/trends/luxury-lunar-year) and [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists). The lucky models wearing the amazing designs are Hanne-Gaby Odiele, Patricia Van der Vliet and Tao Okamoto. Shot by photographer Paola Kudacki, the editorial makes a strong case for fur, with the models sporting furry vests, hoods and jackets. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 44% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Fur Fashion:** Exploring new designs and innovative techniques for fur fashion to satisfy the demand. - **Luxury Apparel:** Creating new designs for high-end luxury apparel incorporating the style and fur materials. - **Sustainable Fur:** Developing sustainable and ethical ways to source and produce fur for fashion. ### Who This Affects Most - **Fashion:** Fashion industry can invest in developing new fur designs and production techniques. - **Luxury Goods:** Luxury goods industry can capture the high-end fur apparel market with unique designs. - **Sustainable Fashion:** Sustainable fashion can explore sustainable fur sourcing and production methods. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)