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# Fall-Informed Brand Name Changes
Dunkin' Will Be Temporarily Changing Its Name to Pumpkin'

By Kalin Ned | Published 2019-08-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/brand-name-change
References: [designtaxi](https://designtaxi.com/news/405843/Dunkin-Renames-As-Pumpkin-In-8-Locations-Where-It-Will-Also-Serve-Free-Coffee/) & [delish](https://www.delish.com/food-news/a28677166/dunkin-changing-name-to-pumpkin-fall-2019/)

As the fall season is fast-approaching, a certain brand name change is about to transpire. Starting August 14th, a total of eight [Dunkin](https://www.trendhunter.com/trends/nutty-pumpkin-coffee)' locations in the United States will experience a rebrand. The initiative is a marketing stunt that will identify the popular donut chain as Pumpkin' instead of Dunkin'. This is surely a worthy transition to fall and it will delight consumers who are fans of [pumpkin-infused treats](https://www.trendhunter.com/trends/pumpkin-spice-collection).

The thematic brand name change will go hand-in-hand with a larger initative. The eight storefronts will give out "free small hot or iced Pumpkin coffees" to the first 250 visitors. [Seasonal donuts](https://www.trendhunter.com/trends/golden-harvest-collection) will also be available. Consumers will also have the chance of receiving a pumpkin-scented MUNCHKINS lip balm which is available in limited quantities.

Photo Credits: Dunkin'

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 53% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Fall-informed Brand Name Changes:** Opportunity for brands to rebrand with seasonal themes to attract and engage consumers.
- **Limited Edition Promotions:** Potential for businesses to create special edition products or services to generate buzz and drive customer acquisition.
- **Seasonal Collaborations:** Chance for brands to collaborate with other companies or artists to create unique seasonal offerings and expand their customer base.

### Who This Affects Most

- **Food and Beverage:** Innovative food and drink brands can leverage seasonal themes to create new products and experiences that resonate with consumers.
- **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help brands develop and execute disruptive seasonal campaigns to capture consumer attention.
- **Consumer Goods:** Consumer goods companies can explore limited edition collaborations and partnerships to create exclusive seasonal products and boost sales.

## Related on Trend Hunter

- [Pumpkin-Inspired Beverage Lineups](https://www.trendhunter.com/trends/pumpkin-palooza.md)
- [Pumpkin Spice Coffee Menus](https://www.trendhunter.com/trends/nutty-pumpkin-coffee.md)
- [Limited-Time Autumnal Donuts](https://www.trendhunter.com/trends/fall-assortment.md)
- [Streusel-Topped Pumpkin Muffins](https://www.trendhunter.com/trends/new-pumpkin-muffin.md)
- [Coffee Milk Iced Lattes](https://www.trendhunter.com/trends/dunkalatte.md)
- [Spooky Cafe Menu Items](https://www.trendhunter.com/trends/dunkin-halloween-treats.md)
- [Donut-Infused Blended Coffees](https://www.trendhunter.com/trends/ice-spice-munchkins-drink.md)
- [Festive Cafe Limited Merchandise](https://www.trendhunter.com/trends/dunkin-merchandise.md)
- [Seasonal Pumpkin Capsules](https://www.trendhunter.com/trends/pumpkin-spice-1.md)