# Exotic Snack Packaging Cabo Chips's Updated Brand Identity References Tropical Travels By Jana Pijak | Published 2015-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brand-identity1 References: [thedieline](http://www.thedieline.com/blog/2015/4/11/before-after-cabo-chips) & [rooknyc](http://rooknyc.com/) Drawing inspiration from exotic travels to Mexico, Cabo Chips revamps their brand identity with the help of NYC-based creative studio ROOK. The snack brand offers a [variety of organic and tasty flavors](https://www.trendhunter.com/trends/globally-inspired-betterforyou-snack) including Mango Chili Lime, Churro, Blue Corn and its classic Original flavor. Boasting [vibrant and tropical branding](https://www.trendhunter.com/trends/wixon-flavors), Cabo Chips are packaged in [postcard-inspired snack bags](https://www.trendhunter.com/trends/betterforyou-snack) that are displayed in a palette of highlighter hues. Each of the snack brand's vibrant packets is assigned to a specific flavor an features beach-themed imagery of ocean views, surfers and bikini-clad models. Celebrating the idea of escapism in marketing, Cabo Chips transports their consumer into a new world and invites them to take a mini vacation-style break while enjoying their product. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Exotic Snack Packaging:** Brands can differentiate by using tropical/ beach themed imagery for their packaging - **Organic Snacks:** Organic snack brands are gaining attention and can leverage this trend by offering unique flavors and healthy ingredients - **Brand Identity Revamp:** Updating a brand's identity by using vibrant and tropical branding can help brands stand out in the market ### Who This Affects Most - **Food and Beverage Industry:** Food and beverage companies can leverage the trend of exotic snack packaging to capture the attention of health-conscious consumers seeking a unique taste experience - **Creative and Design Industry:** Design studios can offer services to revamp brand identities of companies using the tropical and vibrant themes - **E-commerce Industry:** E-commerce companies can leverage the trend of exotic snack packaging by partnering with organic snack brands and offering them on their platform ## Related on Trend Hunter - [Retro-Inspired Tortilla Packaging](https://www.trendhunter.com/trends/tortilla-packaging.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Flavor-Packed Tortilla Chips](https://www.trendhunter.com/trends/chipoys-rolled-tortilla-chips.md) - [Luchador-Inspired Tortilla Chips](https://www.trendhunter.com/trends/el-nacho-tortilla-chips.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Mexican-Inspired Chip Launches](https://www.trendhunter.com/trends/chamoy-chip.md) - [Umami Shrimp Chip Snacks](https://www.trendhunter.com/trends/calbee-shrimp-chips.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md)