# Sleek Hipster Bar Branding Dichotomy Coffee & Spirits’s Brand Identity and Design is Epic By Farida Helmy | Published 2014-03-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/brand-identity-and-design References: [designworklife](http://www.designworklife.com/2014/03/10/deuxtone-dichotomy-coffee-spirits/) & [deuxtone](http://deuxtone.com/projects-dichotomy) Spinning a new concept to life and creating a [new kind of bar](https://www.trendhunter.com/trends/gachot) that mixes a love of good drinks and a love for coffee, the new Dichotomy Coffee & Spirits brand identity and design is super hip and harmoniously fuses both specialities that the brand offers in one. Focusing on [specialty coffee and cocktails](https://www.trendhunter.com/trends/specialty-coffee-brand), the new Dichotomy Coffee & Spirits brand identity and design was created by Texas-based design firm Deuxtone to give the new Waco location a hip, young, sleek and refined look. What they delivered was stunning. Giving the whole place the ultimate hipster feel, Deuxtone did an exquisite job at designing the space in an elegant and slightly masculine and retro feel. Already known for their specialty drinks, the bar is likely to blow up with its new look. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 82% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Specialty Coffee and Cocktails:** The fusion of specialty coffee and cocktails creates an innovative trend in the bar industry, offering unique and diverse drink options for customers. - **Hipster Branding:** The use of sleek and refined branding with a hipster aesthetic presents an opportunity for businesses to attract younger clientele and create a distinctive brand identity. - **Retro Design:** The incorporation of retro elements in bar design provides a nostalgic and visually appealing atmosphere, offering a disruptive innovation opportunity in the hospitality industry. ### Where This Applies - **Bar and Restaurant:** Bars and restaurants can leverage the trend of specialty coffee and cocktails as a way to differentiate and attract a diverse customer base. - **Design and Branding:** The demand for hipster branding presents opportunities for design and branding agencies to create unique and visually appealing identities for businesses. - **Hospitality:** The integration of retro design elements in hospitality venues offers a chance for hotels, resorts, and event spaces to create an immersive and nostalgic experience for guests. ## Related on Trend Hunter - [Dual Interior Design Concepts](https://www.trendhunter.com/trends/design-next-agency1.md) - [Art Deco Café Interiors](https://www.trendhunter.com/trends/atypique-1.md) - [Independent Coffee Shop Solutions](https://www.trendhunter.com/trends/independent-coffee-shop.md) - [Moody Cocktail Bar Interiors](https://www.trendhunter.com/trends/atelier-sun.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Artisan-Quality Cream Liqueurs](https://www.trendhunter.com/trends/doc-brown-farm-distillers.md) - [Coffee-Wine Bar Hybrids](https://www.trendhunter.com/trends/equal-parts.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Dual-Floor Cocktail Bars](https://www.trendhunter.com/trends/sip-guzzle.md)