# Bold Animated Brand Experiences Levels Announced the Launch of The Founding Udders By Kalin Ned | Published 2026-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brand-experience1 References: [norfolkdailynews](https://norfolkdailynews.com/online_features/press_releases/welcome-to-the-revolution-levels-launches-all-new-brand-experience/article_72529927-40a3-51cf-affa-e9c6375bd12d.html)  Levels recently debuted The Founding Udders — an entirely new brand experience centered around a cast of animated truth-seeking rebel cows led by a character named Sir Bovine Cowley. This initiative is designed to communicate the company's commitment to [pure, minimal-ingredient whey protein](https://www.trendhunter.com/trends/cleanlabel-protein-drinks) in a memorable and engaging way. The Founding Udders' creative world was developed in partnership with an [AI-powered agency](https://www.trendhunter.com/trends/got-beef). The new brand experience will be deployed across digital, social, traditional media, influencer marketing, and retail channels to cut through what Levels describes as [industry misinformation](https://www.trendhunter.com/trends/scotts-protein-ball) and overly processed products. The campaign serves as a vehicle to reinforce the company's existing product philosophy, which focuses on radically simple formulas containing only six to eight ingredients. Image Credit: Levels ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 29% | Activity: 36% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **AI-powered Creative Worlds:** Scalable generation of cohesive narrative universes that blend entertainment and brand messaging to create new intellectual-property-driven revenue streams. - **Animated Brand Mascots:** Playful, character-led storytelling that transforms product attributes into memorable personalities capable of extending into merchandise, media, and licensing. - **Cross-channel Authenticity Narratives:** Consistent, truth-focused storytelling deployed across digital, traditional, influencer, and retail channels that elevates transparency as a primary competitive differentiator. ### Industries Being Reshaped - **Consumer Packaged Goods:** CPG companies can leverage minimalist ingredient narratives and character-driven campaigns to rebuild trust and command premium positioning among ingredient-conscious shoppers. - **Advertising and Agencies:** Agencies integrating AI and animation can offer end-to-end branded entertainment solutions that shift client spend from one-off spots to serialized content ecosystems. - **Retail and Merchandising:** Retailers can capitalize on branded worlds by creating immersive in-store and packaged experiences that increase dwell time and ancillary product sales. ## Related on Trend Hunter - [Premium French-Inspired Yogurts](https://www.trendhunter.com/trends/la-fermiere-debuts.md) - [Aesthetically Pleasing Plant-Based Dairy](https://www.trendhunter.com/trends/plantbased-dairy.md) - [Expanded UK Yogurt Ranges](https://www.trendhunter.com/trends/arla-1.md) - [Chef-Starring Plant-Based Butter Ads](https://www.trendhunter.com/trends/flora-skip-the-cow.md) - [Plant-Based Dessert Expansions](https://www.trendhunter.com/trends/over-the-moo1.md) - [Functional Lifestyle-Driven Yogurts](https://www.trendhunter.com/trends/arla-yogurt-products.md) - [Dessert-Like Bottled Milkshakes](https://www.trendhunter.com/trends/shaken-udder-milkshakes.md) - [Dairy-Free Ice Cream Campaigns](https://www.trendhunter.com/trends/dog-cat-mouse.md) - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md)