# Digitized Immersive Offices This Office Provides a Hands-On Brand Experiences Center By Christopher Magsambol | Published 2015-10-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brand-experience-center References: [retaildesignblog.net](http://retaildesignblog.net/2015/10/09/bsh-home-appliances-home-of-innovation-office-by-green-room-milton-keynes-uk/) & [greenroomdesign](http://www.greenroomdesign.com/) This brand experience center provide consumers and employees with a hands-on environment through this three-in-one multifunctional office. This innovative brand experience center delivers a fully immersive experience that will change how brands will market new innovations in the future. BSH Home Appliances is a parent company to Siemens, Bosch and [Neff](https://www.trendhunter.com/trends/neff-collection), all of which have come together in one "home of innovation." Design consultancy firm [Green Spaces](https://www.trendhunter.com/trends/green-river-honey) created this space to allow brands to better showcase new products and services. The office has the most updated technologies from the three brands and allows visitors a first-hand experience among each of the brand's newest gadgets. The office also has a training facility and conference suite. Each showroom is digitally integrated to access each of the brand's latest innovations. The multi-use space is meant to provide hands-on learning experiences for both consumers and retail employees. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 64% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Immersive Showrooms:** Companies can create brand experiences through digitized, interactive spaces that showcase products and services in a realistic and engaging way. - **Multi-functional Spaces:** The use of temporary or permanent, multi-functional spaces can help businesses maximize their physical footprint and create experiences that cater to various needs and interests. - **Digital Transformations:** The integration of technology and digitized experiences can provide businesses with an opportunity to transform their operations, increase efficiency, and create new revenue streams. ### Industries Being Reshaped - **Retail:** Brand experience centers can help retailers showcase products and services in digitally immersive, interactive environments that allow customers to engage with their offerings in new ways. - **Hospitality:** Hotels can use multi-functional spaces to create unique experiences and cater to a variety of guest needs, such as hosting conferences, training sessions, or immersive entertainment events. - **Technology:** Companies in the technology industry can leverage digital transformations to provide innovative services, streamline operations, and create new opportunities in areas such as virtual and augmented reality. ## Related on Trend Hunter - [Vibrant Multi-Level Office Designs](https://www.trendhunter.com/trends/gensler.md) - [Gastronomic Immersive Design Installations](https://www.trendhunter.com/trends/banquet-echoes.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [Sleek Home Appliance Exhibits](https://www.trendhunter.com/trends/sks-chicago-showroom.md) - [Multi-Purpose Workspaces](https://www.trendhunter.com/trends/kokuyo.md) - [Elegant Immersive Brand Experiences](https://www.trendhunter.com/trends/step-into-possibility.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Customizable Home Experience Centres](https://www.trendhunter.com/trends/delta-houses.md)