# Evolutionary Brand Logos These Images Show Brand Evolution Over the Years By Michael Baxter | Published 2014-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brand-evolution References: [theultralinx](http://theultralinx.com/2014/05/logo-evolution-10-famous-brands.html) & [theultralinx](http://theultralinx.com/tag/logos) While brand recognition is important, sometimes you just have to make a change when it comes to your trademark, so [brand evolution](https://www.trendhunter.com/trends/corporate-identity) is inevitable. In these images we see how brands have changed in terms of their logo since their inception. It's tough to remember what certain companies' logos used to look like for a couple of reasons. Some of them change so often that they're essentially a revolving door of marketing. Others have been stable for so long that it seems like they never had another logo. Who knew that [McDonald's](https://www.trendhunter.com/trends/hello-kitty-and-mcdonalds) original logo said McDonald's famous barbecue and there were no golden arches? [Apple's](https://www.trendhunter.com/trends/mls-season-pass) original logo looked more like it belonged on a pirate ship than on the packaging for one of the biggest companies on the planet. Change is necessary and thankfully, the marketing teams of these companies were working hard. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Logo Evolution:** Opportunity for businesses to update and modernize their brand identity through logo evolution. - **Brand Recognition:** Importance of maintaining brand recognition while making necessary changes and updates to the company's logo. - **Marketing Innovation:** Opportunity for marketing teams to showcase creativity and innovation in rebranding initiatives. ### Who This Affects Most - **Marketing and Advertising:** New possibilities for marketing agencies to assist businesses in rebranding and logo design. - **Graphic Design:** Opportunity for graphic design firms to offer logo evolution and rebranding services. - **Brand Management:** Importance of brand managers in guiding and implementing logo evolution strategies. ## Related on Trend Hunter - [Revived Archival Logos](https://www.trendhunter.com/trends/archival-logo.md) - [Reimagined Automotive Brands](https://www.trendhunter.com/trends/automotive-brand.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Updated Modern Technology Logos](https://www.trendhunter.com/trends/nokia-logo.md) - [EV Automobile Re-Brandings](https://www.trendhunter.com/trends/stripeddown-logo.md) - [Revamped Pizza Chain Branding](https://www.trendhunter.com/trends/better-by-design.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Rebranded Ice Cream Restaurants](https://www.trendhunter.com/trends/baskin-robbins-redesigned.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md)