# Youthful Collaborative Brand Editorials Wood Wood Features Streetwear Brands in Cheery Photos By Kalin Ned | Published 2018-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brand-editorials References: [hypebeast](https://hypebeast.com/2018/3/wood-wood-spring-2018-editorial) & [woodwood](https://www.woodwood.com/Spring18-editorial) Copenhagen-based retailer [Wood Wood](https://www.trendhunter.com/trends/wood-wood-field-studies) highlights the very best of the Spring/Summer 2018 capsules by Gosha Rubchinskiy, Cav Empt and COMME des GARÇONS in a multi-brand editorial. From overbearing yellow raincoats by [The North Face](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face) and massive paint-splattered BE@RBRICKS to head-to-toe denim ensembles and psychedelic graphic tees, the collaborative brand editorial successfully integrates many different aesthetics, nuances and fabrics within a sound composition. The Wood Wood photoshoot boasts some of the retailer's own pieces, as well as a wide selection of footwear that includes iconic [Nike](https://www.trendhunter.com/trends/high-fashion-collaboration) silhouettes such as the Air VaporMax 97 'Japan' and the Air Max 180. The Wood Wood multi-brand editorial definitely brings out the versatility of contemporary wear and the lightness of spirit of youth culture style. Photo Credits: [Sarah Stenfeldt](http://www.sarahstenfeldt.com/) ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 65% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Multi-brand Editorials:** Opportunity for brands to collaborate and showcase their collections in a cohesive and diverse manner. - **Youth Culture Style:** Growing demand for fashion that embodies the lightness and spirit of youth culture. - **Versatile Contemporary Wear:** Need for clothing that can seamlessly integrate different aesthetics, nuances, and fabrics. ### Sectors Adopting This - **Fashion Retail:** Retailers can create multi-brand editorials to highlight the versatility of clothing and appeal to youth culture. - **Footwear:** Opportunity for footwear brands to partner with fashion retailers and feature iconic silhouettes in multi-brand editorials. - **Advertising and Marketing:** Marketing agencies can explore collaborations with fashion brands to create innovative and diverse editorials that resonate with youth culture. ## Related on Trend Hunter - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Inclusive Culture-Honoring Collaborations](https://www.trendhunter.com/trends/bricks-wood.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md)