# Mexican Wrestling Mixed With High Fashion Nendo Brand Destroyer Handbag By Design Crack | Published 2007-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brand-destroyer References: [designcrack](http://designcrack.com/v2/2006/11/30/brand-destroyer-handbag-by-nendo/) & [nendo.jp](http://www.nendo.jp) This project was for [Vogue](https://www.trendhunter.com/trends/forever-care) Nippon. The challenge was to modify a luxury brand handbag into the designer’s own creation. [Nendo](https://www.trendhunter.com/trends/nendo-and-daniel-arsham)’s concept was to mask the brand’s essence in such a way to make the owner curious as to what’s behind the mask. I like this piece simply because they have turned a an extremely expensive fashion object into a glittery Mexican wrestler. So, [Prada](https://www.trendhunter.com/trends/paper-show-space) is now Nacho Libre. It destroys the brand by dominating it, as if it were in the ring. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-entertainment Hybrid:** Combining elements of high fashion and entertainment creates disruptive innovation opportunities to appeal to a broader audience. - **Luxury Brand Alterations:** Altering luxury brand products to reflect a unique creative vision presents disruptive innovation opportunities to challenge traditional design. - **Unconventional Brand Marketing:** Unconventional brand marketing strategies, such as using Mexican wrestling as inspiration for luxury fashion products, can disrupt the market and generate buzz. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from disruptive innovation through the introduction of unconventional design elements. - **Entertainment:** The entertainment industry can explore opportunities to integrate fashion elements and create new forms of experiential marketing. - **Luxury Goods:** The luxury goods industry can leverage disruptive innovation to attract younger, trend-oriented consumers who are willing to explore unconventional and creative design elements. ## Related on Trend Hunter - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Upcycled Object Exhibitions](https://www.trendhunter.com/trends/nendo-and-daniel-arsham.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Luchador-Inspired Tortilla Chips](https://www.trendhunter.com/trends/el-nacho-tortilla-chips.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Mini Interactive Bags](https://www.trendhunter.com/trends/mini-fiodor.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md)