# Calorie-Burning Caffeine Drinks Kao Japan is Releasing the 'Healthya' Brand Coffee That Burns Fat By Ryan Fowler | Published 2013-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brand-coffee References: [foodbeast](http://foodbeast.com/content/2013/04/05/drop-the-calorie-counts-and-excessive-workouts-coffee-just-became-fat-burning/) Kao Japan is releasing the Healthya brand coffee that is amazingly able to burn fat. These [sugar-free Japanese drinks](https://www.trendhunter.com/trends/birdy) have been in the making for almost 10 years. In order to make this fat-burning coffee, the beans are roasted two and a half times more than average, producing chlorogenic acid. To counter the extra roasting, Healthya uses a “nanotrap” that will reduce the oxides that come from the extra roasting. This complicated process is said to actually burn fat when consumed. During a 12-week trial, the maker claims that an average of 3.3 pounds was lost by the consumer from drinking one can of Healthya coffee each day. Anyone looking for a way to [lose weight](https://www.trendhunter.com/trends/sati-slim) while still getting their caffeine fix will definitely want to check out this [fat-burning caffeine beverage](https://www.trendhunter.com/trends/longevity-coffee). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fat-burning Beverages:** The emerging trend of fat-burning beverages presents opportunities for innovative drink manufacturers to create calorie-burning drinks and tap into the health-conscious market. - **Functional Coffee:** Functional coffee, such as the Healthya brand, offers a disruptive innovation opportunity for the coffee industry by combining the benefits of coffee consumption with features like fat burning. - **Coffee Roasting Techniques:** The unique coffee roasting techniques used in fat-burning coffee production highlight the potential for disruption and experimentation within the coffee roasting industry. ### Who This Affects Most - **Beverage Manufacturing:** The fat-burning beverage trend presents opportunities for beverage manufacturers to create innovative and healthy drink options that cater to fitness-conscious consumers. - **Coffee Production:** The development of fat-burning coffee like Healthya opens up opportunities for coffee producers to explore novel flavor profiles and functional coffee variants. - **Weight Loss Market:** The introduction of calorie-burning caffeine drinks reflects a disruptive innovation opportunity for the weight loss industry to offer unique products that combine weight management with everyday consumption habits. ## Related on Trend Hunter - [Fat-Burning Energy Drinks](https://www.trendhunter.com/trends/lfg-burn.md) - [Calorie-Burning Energy Drinks](https://www.trendhunter.com/trends/rowdy-energy-power-burn.md) - [Cholesterol-Reducing Coffee Drinks](https://www.trendhunter.com/trends/coffogenic.md) - [Creamy Coffee Treats](https://www.trendhunter.com/trends/skinnyccino-coffee-beverages.md) - [Canned Japanese Lattes](https://www.trendhunter.com/trends/ueshima-coffee-company.md) - [Calorie-Burning Energy Drinks](https://www.trendhunter.com/trends/calorie-burning-energy-drinks.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Metabolism Booster Beverages](https://www.trendhunter.com/trends/oshee-air.md) - [Handcrafted Energy Drinks](https://www.trendhunter.com/trends/handcrafted-energy-drinks.md)