# Video Ad Training Programs YouTube's Brand Camp Helps Advertisers Market Better Online By Laura McQuarrie | Published 2014-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brand-camp References: [psfk](http://www.psfk.com/2014/04/youtube-advertising-school.html) & [youtube](http://www.youtube.com/yt/brand/en-GB/partners.html) Brands like Samsung, Ford, Visa and Pantene were participants in YouTube's second ever Brand Camp Program, which recently took place in LA, aiming to help these big-name brands market content online as effectively as some of YouTube's home-grown stars. YouTube's director of content strategy Jamie Byrne describes that the mission of the three day course is to "treat advertisers like content creators," and brand representatives even got the chance to interact with YouTube stars like iJustine. Over the rest of this year, YouTube has plans to invite a total of 100 brands to take part in its Brand Camp, which will ultimately help companies boost the numbers of eyes that see advertisements, as well as increase YouTube's revenue. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Brand Camp Programs:** Brand Camp Training programs to increase online marketing effectiveness for brands - **Content Creator Interaction:** Opportunities for brand representatives to interact with content creators in training programs - **Ad Revenue Boost:** Training programs to boost the numbers of eyes that see advertisements, and increase YouTube's revenue ### Who This Affects Most - **Digital Advertising:** Training for digital advertisers and industry professionals to increase ad effectiveness online - **Branding:** Training programs for brand representatives to learn how to market content more effectively on social media platforms - **Social Media:** Training programs for digital advertising across social media platforms, to improve ad performance and visibility ## Related on Trend Hunter - [Ad-Enhancing Feedback Tools](https://www.trendhunter.com/trends/creative-guidance.md) - [AI-Powered Video Advertisements](https://www.trendhunter.com/trends/youtube-8.md) - [TikTok-Specific Creative Universities](https://www.trendhunter.com/trends/creative-agency-partnerships-cap-university.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md) - [Data-Driven Marketing](https://www.trendhunter.com/trends/datadriven-marketing.md) - [Advertising Demand-Side Platforms](https://www.trendhunter.com/trends/yahoo-creative.md) - [Shoppable CPG Ads](https://www.trendhunter.com/trends/shoppable-video-ad.md) - [Live Streamer Resource Hubs](https://www.trendhunter.com/trends/twitch-creator-camp1.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md)