# Male Makeup Brand Ambassadors Influencer James Charles Will Be Covergirl's Newest Ambassador By Mishal Omar | Published 2016-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brand-ambassador References: [fashionista](http://fashionista.com/2016/10/covergirl-male-ambassador-james-charles) & [huffingtonpost](http://www.huffingtonpost.com/entry/cover-girl-boy-james-charles_us_57fbf36ee4b0b6a43034bd60) The makeup industry is no stranger to female brand ambassadors but '[Covergirl](https://www.trendhunter.com/trends/covergirl-trublend)' is opting to branch out to become more inclusive and expand its consumer base in the process. [Instagram](https://www.trendhunter.com/trends/jacquemus-brand-ambassador) and [YouTube](https://www.trendhunter.com/trends/whaxe-pack) have carved out spaces in a variety of industries for people who may not have a voice on those subjects in the mainstream media -- and beauty is one of those industries. Vlogger and influencer James Charles is a teenager who shares makeup tips with fans and is essentially a self-taught beauty expert. He will be the first ever male brand ambassador for the cosmetics brand Covergirl. By choosing a male brand ambassador, Covergirl has managed to appeal to a larger group of people and now functions on a more inclusive and expansive business model. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Inclusive Brand Ambassadors:** By featuring male brand ambassadors, companies can expand their consumer base and appeal to a wider audience. - **Influencer Marketing:** Using social media platforms like Instagram and YouTube, influencers can carve out spaces in various industries and create new marketing opportunities. - **Gender-inclusive Beauty Industry:** Brands that embrace diversity and inclusivity can reach a more diverse customer base and disrupt the traditional beauty industry. ### Industries Being Reshaped - **Beauty and Cosmetics:** Beauty brands can disrupt the industry by featuring male brand ambassadors and embracing inclusivity in their marketing strategies. - **Social Media Marketing:** Including influencers as brand ambassadors opens up new avenues for businesses to reach larger, more diverse audiences. - **Fashion and Personal Care:** Brands in the fashion and personal care industry can embrace and promote gender-inclusive beauty standards by featuring male brand ambassadors and diversifying their product offerings. ## Related on Trend Hunter - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Familial Brand Ambassadors](https://www.trendhunter.com/trends/jacquemus-brand-ambassador.md) - [Actress-Approved Prestigious Beauty Brands](https://www.trendhunter.com/trends/daisy-edgarjones.md) - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md) - [Beauty Retailer Expansions](https://www.trendhunter.com/trends/too-faced-joins-amazon.md) - [Wellness Influencer-Supported Beauty Brands](https://www.trendhunter.com/trends/emily-didonato1.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md)