# Organic Vegan-Friendly Wines The Brancott’s Living Land Marlborough Sauvignon Blanc is Refreshing By Michael Hemsworth | Published 2019-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brancotts-living-land-marlborough-sauvignon-blanc References: [conveniencestore](https://www.conveniencestore.co.uk/products/brancott-launches-first-range-of-organic-vegan-wines/593656.article) & [brancottestate](https://www.brancottestate.com/en) The Brancott’s Living Land Marlborough Sauvignon Blanc comes as the latest libation from the estate that will appeal to consumers seeking a new approach to wine making. The wine is made with [organic grapes](https://www.trendhunter.com/trends/misto-mare) and features a profile that is vegan-friendly, which position it as a frontrunner for consumers seeking these two attributes from the products they purchase. The pale-colored wine is reported to have aromas of passionfruit and pineapple, which makes it perfect for summertime consumption. Off-Trade Channel Director at [Pernod Ricard](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate) UK Chris Shead spoke on the Brancott’s Living Land Marlborough Sauvignon Blanc saying, "We are excited to be launching the Brancott Estate Living Land Series as there is a growing desire for [organic wines in the market](https://www.trendhunter.com/trends/avaline-x-stella-mccartney), with the category on the rise and expected to grow in value by 10.5% and reach £1.15 billion by 2022 (IWSR).” ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Organic Wine Making:** Opportunity for wineries to incorporate organic practices to appeal to consumers seeking sustainable and environmentally friendly products. - **Vegan-friendly Products:** Opportunity for companies in various industries to create vegan-friendly products to appeal to consumers who follow a plant-based lifestyle. - **Rise of Organic and Vegan Wine:** Opportunity for wineries to capitalize on the growing trend of organic and vegan wines and create innovative products that appeal to this market. ### Sectors Adopting This - **Wine Industry:** Wineries can create disruptive innovation opportunities by incorporating organic and vegan practices in their wine making process to meet the growing demand for sustainable and plant-based products. - **Food Industry:** Restaurants and food companies can create vegan-friendly wine pairing options and products to appeal to plant-based consumers who want sustainable and eco-friendly options. - **Beverage Industry:** Companies in the beverage industry can create new products that cater to the growing demand for organic and vegan-friendly drinks, which goes beyond just wine. ## Related on Trend Hunter - [Organic Vegan-Friendly Wines](https://www.trendhunter.com/trends/mouton-cadet.md) - [Low-Cal Fresh White Wines](https://www.trendhunter.com/trends/fresh-vine-wine.md) - [Sustainably Packaged White Wines](https://www.trendhunter.com/trends/wise-wolf-sauvignon-blanc.md) - [Versatile Vegan Wines](https://www.trendhunter.com/trends/versatile-vegan-wines.md) - [Vegan In-House Wine Ranges](https://www.trendhunter.com/trends/vegan-wine-range.md) - [Sugar-Free Vegan Wines](https://www.trendhunter.com/trends/unsweet-wine.md) - [Alcohol-Free Organic Wines](https://www.trendhunter.com/trends/sobriety-society.md) - [High-Quality Introductory Wines](https://www.trendhunter.com/trends/liquid-diamond-sauvignon-blanc.md) - [Eco-Friendly Rose Wine Packaging](https://www.trendhunter.com/trends/vinca-organic-pale-ros.md)