# Bare-Boned Christmas Trees Branch by Demelza Hill is a Minimalistic Way to Celebrate the Holidays By Meghan Young | Published 2012-11-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/branch-by-demelza-hill References: [itsnicethat](http://www.itsnicethat.com/articles/demelza-hill-branch) & [demelzahill](http://demelzahill.com/Branch) Branch by Demelza Hill, a designer based in London, England, is a [Christmas tree](https://www.trendhunter.com/trends/christmas-tree-delivery-service) for the true minimalist. Forgoing an authentic tree full of a fresh pine scent or even a fake tree trying to mimic a real one, this creation is much more Charlie Brown-esque. Of course, it is also much more [bare-boned](https://www.trendhunter.com/trends/aghsan). As though straddling the line between being traditional and nontraditional, Branch by Demelza Hill is pretty playful. Produced in England and made out of [sustainably sourced ash wood](https://www.trendhunter.com/trends/abney-effect), the five feet tall tree fits nicely into a cotton duffle bag when not in use. Easy to assemble and disassemble, Hill writes that "it provides a contemporary solid decoration without any mess." Perfect as a gift to oneself or a friend, Branch by Demelza Hill offers a different way to celebrate the holiday. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Minimalistic Christmas Decor:** Disruptive innovation opportunity: Create eco-friendly and minimalist Christmas decorations that appeal to the growing trend of simplicity and sustainability. - **Portable Holiday Decor:** Disruptive innovation opportunity: Develop compact and easy-to-assemble holiday decor items that can be conveniently stored and transported. - **Alternative Christmas Trees:** Disruptive innovation opportunity: Design unconventional Christmas trees that cater to those seeking unique and nontraditional holiday experiences. ### Industries Being Reshaped - **Home Decor:** Disruptive innovation opportunity: Introduce innovative and sustainable home decor products that align with the desire for minimalist and eco-friendly aesthetics. - **E-commerce:** Disruptive innovation opportunity: Build an online platform specializing in portable and unique holiday decorations, catering to the convenience-seeking consumers. - **Event Planning:** Disruptive innovation opportunity: Offer alternative holiday decor services, providing event planners with a range of unique and attention-grabbing Christmas tree options. ## Related on Trend Hunter - [Pop-Up Holiday Decor](https://www.trendhunter.com/trends/one-minute-christmas-trees.md) - [Illuminated Christmas Tree Sculptures](https://www.trendhunter.com/trends/all-lit-up.md) - [Cutout Christmas Tree Displays](https://www.trendhunter.com/trends/christmas-tree-display.md) - [Farm-Sourced Christmas Trees](https://www.trendhunter.com/trends/fraser-fir-christmas-tree.md) - [Biodegradable Holiday Decor](https://www.trendhunter.com/trends/christmas-decor-collection.md) - [Decorative Caramel-Filled Trees](https://www.trendhunter.com/trends/holiday-caramel-tree.md) - [Raw Minimalist Pine Lamps](https://www.trendhunter.com/trends/hoop-table-lamp.md) - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Christmas-Themed USB Keys](https://www.trendhunter.com/trends/psb-xmas-tree.md)