# Traditional Plant-Based Puddings Brakes Launches Vegan Pudding Range to Appeal to Growing Market By Niko Pajkovic | Published 2022-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brakes References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20391-kellogg-unveils-nutri-grain-flavor-mashups) & [brake](https://www.brake.co.uk/)  Looking to capitalize on the [plant-based boom](https://www.trendhunter.com/trends/over-the-moo1), foodservice supplier [Brakes](https://www.trendhunter.com/trends/frozen-soups) has announced the launch of a new line of "traditional" vegan desserts. The new products consist of three plant-based reimaginings of their recently released hot pudding desserts. These include vegan versions of the brand's [Sticky Toffee Pudding](https://www.trendhunter.com/trends/soreen-sticky-toffee-loaf), Syrup Sponge Pudding, and Raspberry Jam Pudding. According to the company, the new launch looks to fill a void in the vegan market by offering an alternative dessert product that tastes as good as the originals. "We know that 15% of vegans struggle when eating out and one in five miss non-vegan foods. So, this range is a perfect addition to the menu, offering desserts that generations of people have loved and now everyone, including vegans, can continue to enjoy," said a spokesperson from Brakes in a recent press statement. Image Credit: Brakes ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 36% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan Comfort Foods:** The plant-based boom provides an opportunity for companies to create vegan versions of classic comfort foods. - **Alternative Desserts:** Providing a range of plant-based and vegan desserts presents a disruptive innovation opportunity for the food and beverage industry. - **Inclusivity in Menu Offerings:** Companies can capitalize on providing menu options for those with dietary restrictions, such as vegans, to create a more inclusive and diverse dining experience. ### Industries Being Reshaped - **Food Service:** The food service industry can increase customer satisfaction by adding plant-based and vegan options to their menu offerings. - **Plant-based Foods:** The growing demand for plant-based and vegan foods presents an opportunity for companies to create new and innovative products in this category. - **Dessert Manufacturing:** Dessert manufacturers can benefit from the plant-based boom by creating alternative and vegan versions of classic desserts. ## Related on Trend Hunter - [Plant-Powered Puddings](https://www.trendhunter.com/trends/plantpowered-pudding.md) - [Plant-Based Yorkshire Puddings](https://www.trendhunter.com/trends/vegan-yorkshire-puddings.md) - [Vegan-Friendly Canned Custards](https://www.trendhunter.com/trends/plantbased-custard.md) - [Vegan Dessert Chain Menus](https://www.trendhunter.com/trends/veganuary-2024.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md) - [Indulgent Snacking-Friendly Puddings](https://www.trendhunter.com/trends/ambrosia-deluxe.md) - [Vegan-Friendly Dessert Bases](https://www.trendhunter.com/trends/comprital-pure-vegan.md) - [Plant-Based Prepackaged Desserts](https://www.trendhunter.com/trends/plantastic-millionaire-flapjacks.md) - [Butterscotch-Flavored CPG Puddings](https://www.trendhunter.com/trends/butterscotch-pudding.md)